SOURCE: iSatori


February 25, 2014 10:30 ET

iSatori Appoints Two New Key Team Members to Bolster National Sales and Marketing Divisions

Newest Personnel Bring a Wealth of Industry Sales and Marketing Experience

GOLDEN, CO--(Marketwired - Feb 25, 2014) - iSatori, Inc. (OTCQB: IFIT), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, today announced the retention of Cody Caywood as their new National Key Accounts Manager and Craig Stevenson as the VP of Marketing.

Mr. Caywood began as the new National Key Accounts Manager as of January 31, 2014, and will be managing over 14,000 independent and corporate retail stores, serviced through Europa Sports wholesale distribution, America's largest distributor of specialty dietary supplements. Caywood provides iSatori with beneficial national key accounts knowledge from his previous positions held at Nutrex Research, followed by BPI Sports.

Mr. Stevenson recently joined iSatori as a management consultant for IFIT brands and was titled as the new VP of Marketing on February 3, 2014. Stevenson brings over two decades of hands-on and strategic experience in the health and fitness industry, including over 15 years in the consumer packaged goods industry. He has proven success at all corporate levels, particularly in his previous roles at Iovate Health Sciences, Wellnx Life Sciences, and more recently, Valeant Pharmaceuticals, where he was responsible for repositioning the industry-leading brand COLD-FX®. As part of the leadership team at Wellnx Life Sciences, Stevenson was instrumental in driving the unprecedented growth of SlimQuick® -- the fastest growing female-specific weight-loss product in North America.

Highlighting Mr. Caywood's and Mr. Stevenson's joining the team at IFIT, Stephen Adele, CEO and President of iSatori ( noted, "Our company is at a critical inflection point, and these gentlemen bring us much-needed expertise and focus for growing iSatori in terms of both sales and marketing. We are looking forward to the application of their impressive skill sets on our business strategies." Stephen goes on to say, "Craig clearly understands what it takes to drive successful brand development and growth, while developing teams that compete at the highest level in the health and wellness verticals. And Cody has a proven track record as an effective national sales account manager who has been tasked with significantly growing this division as well as helping create and manage a new sales rep force. We are thrilled to have them join our already excellent team and excited by the potential we foresee with their wisdom and guidance."

About iSatori, Inc.

iSatori is a consumer products firm that develops and sells nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol "IFIT." More information about the Company is available at

Forward-Looking Statements

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.