SOURCE: iSatori

iSatori

August 07, 2014 11:33 ET

iSatori Expands on Its Successful Bio-Gro™ Bio-Active Peptides Product With the Launch of Six New Flavors

GOLDEN, CO--(Marketwired - Aug 7, 2014) - iSatori, Inc. (OTCQB: IFIT), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, today announced the launch of six flavors, under the category-defining Bio-Gro™ bio-active peptides product brand. New flavors include Vanilla Ice Cream, Chocolate Ice Cream, Cookies N' Cream, Strawberry Banana Swirl, Orange Creamsicle, and the favorite flavor of Founder and Chief Executive Officer, Stephen Adelé, Snickerdoodle.

Mr. Adele commented, "Launched in May of 2013, Bio-Gro™ has exceeded our expectations by tenfold, which is why we felt the timing to expand into multiple flavors was right. This will help our retail partners expand their Bio-Gro™ offerings to consumers and provide our brand with more shelf presence within their stores. We believe we are succeeding in building out this entirely new sports supplement category as seen by the increasing sales volume from Bio-Gro™, along with our recent nomination by Bodybuilding.com in the 'Breakout Brand of the Year' category. We are excited about the potential of these new product offering."

Bio-Gro™ bio-active peptides compete within the sports nutrition segment of dietary nutritional supplements, which, according to the most recent Nutrition Business Journal reports, has seen double digit growth over the past two years, and all nutritional supplements market sales are now valued at $35 billion. As a brand new category called "bio-active peptides," within sports nutrition, Bio-Gro™ has set the stage for continued growing interest from retailers and consumers alike who are interested in improving muscular performance. A recent double-blind, placebo-controlled, randomized clinical study was presented at the ISSN Scientific Conference, conferring the positive results of Bio-Gro™. The study abstract can be found at www.bio-gro.org.

Customers can now find Bio-Gro in eight different countries outside the U.S., including Canada (GNC), India, Australia, Italy, Greece, Iceland, UAE, and New Zealand; and domestically, Bio-Gro's flavored and instantized versions are now featured on top retail sites like Bodybuilding.com, TigerFitness.com, MuscleandStrength.com, CampusProtein.com, and hundreds more.

As the exclusive wholesale distributor, Europa Sports, the nation's largest sports and health nutrition wholesale distributor, supplies over 14,000 specialty and independent retailers with iSatori products, including Bio-Gro. Retailers interested in carrying Bio-Gro can contact Europa Sports at 1-800-447-4795 or visit http://www.EuropaSports.com.

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About iSatori, Inc.
iSatori is a consumer products firm that develops and sells scientifically engineered nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol "IFIT." More information about the Company is available at http://www.isatori.com.

Forward-Looking Statements
Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. We have used the words "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "plan," "predict," "project," "should," "will," "potential," and similar terms and phrases to identify forward-looking statements in this press release. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. Please see our Risk Factor disclosures included in our Registration Statement on Form S-1, as amended, initially filed with the Securities and Exchange Commission on April 30, 2013, and in subsequent filings with the Securities and Exchange Commission. All future written or oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the previous statements. The forward-looking statements herein speak as of the date of this press release. We undertake no obligation to update any information contained herein or to publicly release the results of any revisions to any forward-looking statements that may be made to reflect events or circumstances that occur, or that we become aware of, after the date of this press release.