SOURCE: iSatori


January 08, 2015 13:04 ET

iSatori Expands Retail Footprint With Acceptance and Full National Distribution of Their Energize Energy Pill Into CVS Drugstores

GOLDEN, CO--(Marketwired - Jan 8, 2015) - iSatori, Inc. (OTCQB: IFIT), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, today announced the entrance of Energize, the number one selling* energy pill in America, nationally into CVS Health, a pharmacy innovation company helping people on their path to better health through their over 7,800 retail outlets.

Energize's time-released tablet formula is clinically tested in three double-blind, placebo-controlled, randomized studies (the "gold standard" of research). Energize offers consumers longer lasting energy than competing liquid energy products and coffee, without the bitter taste, at about half the cost of leading energy shots. This establishes a unique position and consumer value within the popular, and growing, $18-billion** energy category.

"We are excited by the increasing demand and availability of Energize," commented Stephen Adelé, founder and Chief Executive Officer of iSatori. "CVS is a key strategic retail partner as we continue to press forward on the momentum obtained from the increased distribution and demand in the Food/Drug/Mass Market, which has become a strong, predictable segment of our ongoing business."

Rick Anderson, Executive Vice President of Sales at iSatori, excitedly commented, "Adding CVS to our retail mix now affords our consumers the benefit of finding Energize in the top mass market retail outlets nationally throughout North America, including Walmart, Walgreens, Rite-Aid, Albertsons, and Meijer. We will continue to seek additional distribution for Energize and provide consumers with more options to purchase and benefit from our best-selling energy product."

The Company expects to fill national purchase orders from CVS pharmacy stores in April 2015 and be on shelves for consumers within a few weeks thereafter.

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About iSatori, Inc.

iSatori is a consumer products firm that develops and sells scientifically engineered nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol "IFIT." More information about the Company is available at

Forward-Looking Statements
Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. We have used the words "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "plan," "predict," "project," "should," "will," "potential," and similar terms and phrases to identify forward-looking statements in this press release. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. Please see our Risk Factor disclosures included in our Registration Statement on Form S-1, as amended, initially filed with the Securities and Exchange Commission on April 30, 2013, and in subsequent filings with the Securities and Exchange Commission. All future written or oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the previous statements. The forward-looking statements herein speak as of the date of this press release. We undertake no obligation to update any information contained herein or to publicly release the results of any revisions to any forward-looking statements that may be made to reflect events or circumstances that occur, or that we become aware of, after the date of this press release.

* Information Resources, Inc. (IRI) Data - US Multi-outlet report, July 2014.
** Nutrition Business Journal; 2013 SNWL Annual Report.

Individual results will vary. Always consult a physician prior to starting any diet or exercise program. These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.