SOURCE: iSatori

iSatori

January 23, 2014 13:12 ET

iSatori Founder Announces Launch of Diets Suck! Book, a Potential Amazon and New York Times Bestseller

Diets Suck! Intends to Help Millions Free Themselves From Destructive Fad Dieting and Unlock the Psychological Barriers That Prevent Them From Making a Physical Transformation and Sustainable Weight Loss; Based on True Events, the Book Inspires by Way of Example, While It Implicitly Endorses a Leading iSatori Product, as Part of the Proceeds Are Used to Feed America's Hungry Children

GOLDEN, CO--(Marketwired - Jan 23, 2014) -   iSatori, Inc. (OTCQB: IFIT), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, today announced that its founder and CEO, Stephen Adele, released Diets Suck! (Iron Warrior Media, 2014), a potential Amazon.com and New York Times bestseller.

Diets Suck! is certainly not a typical weight-loss book. Rather than preach rules of nutrition or tout some new eating craze, the authors share the story of Audrey Smith, a fictional character based on true events. As Audrey embarks on her weight-loss journey, she learns seven simple yet remarkably powerful lessons that, if followed, will transform anyone's mind and body, helping them to regain their youthful body and in the process, their health, happiness, and life. While exercise and healthy, structured eating practices are part of the authors' body transformation process, they spend much time helping people change their mental approach to losing weight, not just the foods they eat.

"People are most amazed that I don't focus on any 'food rules' and that I promote starting the body transformation process in the head rather than in the stomach," says Adele. "I've learned over the years that the greatest gift you can give yourself is the gift of a strong mind, which can yield extraordinary dividends in the form of a stronger, healthier, and more energetic body. And that what Diets Suck! is all about -- it's not another instructional diet plan, rather it's series of life-changing lessons that can be applied to anyone interested in losing weight and keeping it off."

But does Adele's philosophy really work for weight loss? Yes! The proof can be found in the hundreds upon hundreds of successful transformation stories the authors have "coached," some of which are featured in the book. They provide real-world evidence that making lasting change, from the lessons shared in Diets Suck!, is in fact possible. "And it doesn't matter if you're 25 or 75, overweight or just want to go from good to great in your physique, this program can work for anyone willing to follow it to the letter, just like the others before you," says Adele. "By following practices in Diets Suck!, you'll experience not just a body transformation, but also a life transformation."

Anyone interested in making a lasting physical and emotional transformation can find a copy of Diets Suck! today online at amazon.com or ask for a copy at the nearest Barnes & Noble bookstore. To learn more about the authors, the book, or scheduled appearances for book signings, please visit the official book website at: http://www.DietsSuckBook.com

About iSatori, Inc.

iSatori, Inc. is a consumer products firm that develops and sells nutritional products in the performance, weight loss, and energy markets through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. More information about the Company is available at www.iSatori.com.

About Stephen Adele

Stephen Adele has been helping individuals from all walks of life create measurable, lasting results in their physiques and performance over the last 20 years. He has published numerous articles for magazines around the world, been quoted in trade publications, appeared on radio shows, conducted seminars around the globe, is the CEO of the prestigious supplement manufacturer iSatori, was named "Best Boss in America" by Fortune business magazine, and was a finalist for Entrepreneur of the Year by Ernst & Young.

Forward-Looking Statements

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.