SOURCE: iSatori

iSatori

October 16, 2014 11:37 ET

iSatori Highlights Domestic and International Retail Distribution Expansion

GOLDEN, CO--(Marketwired - Oct 16, 2014) -  iSatori, Inc. (OTCQB: IFIT), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, today highlighted the sales traction it is experiencing worldwide as it continues to expand in both domestic and international retail distribution markets.

Since July 2014, with industry veteran Erin Addesso heading up the international sales division, iSatori has received new orders from wholesale distributors around the globe, including Canada, Russia, Panama, Bangladesh, and other countries, all with a healthy, growing supplement user base. In addition, both Australia and New Zealand iSatori distributors have expanded the number of products they carry, including the new flavored Bio-Gro™, iSatori's new category-defining sports nutrition product.

iSatori also shipped Energize, the number one selling energy pill in America*, to be stocked on shelf at all Meijer mass market retail locations in the U.S., and Rite-Aid drugstores have recently committed to expand the Energize pill from their current limited distribution to a full store nationwide rollout.

"We are excited to see how quickly our domestic and international markets are embracing our flavored Bio-Gro™ product extensions," commented Stephen Adelé, Chief Executive Officer of iSatori. Adele continued, "We were pleased to see the launch of our Bio-Gro flavors were met with record sales, their first weekend of release, locally with top supplement internet retailer www.TigerFitness.com and in Australia's leading supplement retailer, www.MassiveJoes.com. We'll continue to press forward on the momentum generated from this leading product, as its steadily increasing sales across all channels and international markets are becoming a stronger segment of our ongoing business."

To learn more about iSatori, Bio-Gro™, and Energize, or conveniently locate the nearest domestic or international retailer, please visit www.iSatori.com.

To sign up to receive iSatori ("IFIT") most recent news and updates via email, please visit http://www.isatori.com/Email-Signup-C2041.aspx.

About iSatori, Inc.

iSatori is a consumer products firm that develops and sells scientifically engineered nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol "IFIT." More information about the Company is available at http://www.isatori.com.

Forward-Looking Statements
Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. We have used the words "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "plan," "predict," "project," "should," "will," "potential," and similar terms and phrases to identify forward-looking statements in this press release. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. Please see our Risk Factor disclosures included in our Registration Statement on Form S-1, as amended, initially filed with the Securities and Exchange Commission on April 30, 2013, and in subsequent filings with the Securities and Exchange Commission. All future written or oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the previous statements. The forward-looking statements herein speak as of the date of this press release. We undertake no obligation to update any information contained herein or to publicly release the results of any revisions to any forward-looking statements that may be made to reflect events or circumstances that occur, or that we become aware of, after the date of this press release.

* Information Resources, Inc. (IRI) Data - US Multi-outlet report, July, 2014.