SOURCE: iSatori


September 28, 2015 16:29 ET

iSatori Hosts Red Carpet Premiere for CT Fletcher's Documentary Movie and Launches New Signature Series Brand During the Olympia Fitness & Performance Weekend 2015

iSatori Kicks Off the Olympia Weekend With the Premiere of Their Star Athlete's, CT Fletcher, Documentary Movie: My Magnificent Obsession (a Generation Iron Film)

GOLDEN, CO--(Marketwired - September 28, 2015) - iSatori, Inc. (OTCQB: IFIT), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, presented an all-star lineup of industry influencers and celebrities at Joe Weider's Olympia Fitness & Performance Weekend, September 17 - 20 in Las Vegas.

iSatori secured strategic placement for its consumer-friendly exhibitor booth to accommodate several highly anticipated "Meet and Greets" with one of the industry's most popular personalities: CT "The MASSter of Motivation" Fletcher. Mr. Fletcher signed autographs, shook hands, and motivated tens of thousands throughout the weekend. CT Fletcher has traveled the world with iSatori to inspire fans and recently teamed up with Generation Iron and iSatori to create a new documentary film, which was released on September 17 at the Brennan Theater at the Palms Resort and Casino, during an iSatori-hosted red carpet event filled with some of the industry's more popular names, including Kai Greene, Dana and Rob Bailey, Kali Muscle, Mike Rashid, and many more. The full Hollywood-Style movie release, complete with celebrities, a red carpet, and photo opportunities, shared CT's enormous, vastly deep life story and is already earning acclaim and positive reviews among the fitness community.

"Through the eyes of a terrific cinematic artist, Vlad Yudin, we got the wonderful experience of seeing everything in CT that's beautiful, everything that's painful, and everything great that I've personally come to know about him," shared Stephen Adele, CEO and founder of iSatori. "We got the amazing opportunity to connect to the human being and his incredible family that we don't see in his YouTube videos. The movie premiere was special because all of us -- friends, family, competitors, and business partners alike -- got the privilege and honor of celebrating Mr. Fletcher's magnificent life under one roof!"

To view clips from the red carpet movie premiere, visit:

To view the trailer or watch the entire film on demand, CT Fletcher, My Magnificent Obsession, visit:

Throughout the Olympia weekend, iSatori fans also had the opportunity to learn from the hard-hitting lineup of other popular iSatori athletes, including Jason "Big J" English, who demonstrated now "easy" it is to bend a horseshoe, Youtubers Nick Wright, Arianna Reardon, and HumerusFitness, and the inspiring Siera Capesius and Nikki Walter.

At the booth, iSatori showcased the new CT Fletcher Signature Series, including ISYMFS™ and Rapid-Test™; the full GRO Series, including Bio-Gro™, Pre-Gro™, and Hyper-Gro® -- the only pre-workout and lean mass gainer fortified with Bio-Gro™ Bio-Active Peptides; and the all-new MAXON™ Pure Strength. Consumers enjoyed sampling iSatori's popular products.

iSatori's new CT Fletcher's Signature Series is now available online at their exclusive distribution partner,, and will be made available soon in select international countries.

"Our entire team at iSatori worked hard during and after the event to inspire and engage with a wide-ranging audience of people interested in building muscle, transforming their bodies, and living healthier, stronger lives. We expect these interactions will turn into satisfied customers and continue to drive our longer term strategic objectives of building premium brands with a strong loyalty following," Mr. Adele concluded. "We would like to take the time to thank all our terrific fans that came out to visit the iSatori booth at the Mr. Olympia and for those who attended our once-in-a-lifetime movie premiere event! We truly appreciate all of you! You all made our Mr. Olympia one to remember, and we hope you enjoyed our action-packed lineup of athletes and product introductions."

The Olympia event and CT's movie premier were both filmed extensively, and clips will soon be available online at iSatori's YouTube channel, at as well as featured prominently on popular Youtube channels, such as CT's Motivational Channel at as well as

To learn more about CT Fletcher:

To learn more about Generation Iron:

To learn more about iSatori, or to sign up to receive iSatori's ("IFIT") most recent news and updates via email, please visit

About iSatori, Inc.

iSatori is a consumer products firm that develops and sells nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol "IFIT." More information about the Company is available at

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