GOLDEN, CO--(Marketwire - Oct 23, 2012) - iSatori, Inc. (OTCQB: IFIT) ("the Company"), a developer and marketer of premium, scientifically engineered nutritional supplements, is pleased to announce David Sandler, MS, CSCS, RSCC, HFD, HFS, FNSCA, FISSN, has joined the Company as Director of Science and Education. With over 20 years experience in health and nutrition, Mr. Sandler has extensive experience in educating consumers on fitness, nutrition, and quality supplementation; strategic planning; product development; and the management of clinical research on new products.
"We are thrilled to expand our team with such a knowledgeable, passionate, and experienced professional," noted Stephen Adele, Chief Executive Officer and Founder of iSatori, Inc. (http://www.isatori.com). "David has a proven ability to create best-in-class products and educational services aligned with our Company's core values, and we believe he will help iSatori continue to grow and innovate new products and educational solutions for our customers."
Most recently, Mr. Sandler was Chief Operating Officer for the National Strength and Conditioning Association (NSCA). Previously, he held both operational and research positions. Throughout his career, Mr. Sandler has been passionate about educating personal trainers, coaches, athletes, and consumers. He has authored six books, been invited to speak at more than 400 lectures, published numerous research papers, and contributed more than 250 articles for publication in popular magazines.
Mr. Sandler commented, "iSatori is known for its quality products, attention to detail, and a deep concern for the well-being of its customers. The prospect of working with such a talented team of enthusiastic experts presents an exciting opportunity for me." Mr. Sandler went on to say, "iSatori looks forward to some very exciting developments involving educational materials and new products in the near future."
About iSatori, Inc.
iSatori is a consumer products firm that develops and sells nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol "IFIT." More information about the Company is available at http://www.isatori.com.
Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.