SOURCE: iSatori


November 14, 2014 11:00 ET

iSatori Invites Americans to Celebrate the Fourth Annual "Eat-Smart® America Day™" on November 15

iSatori Creates Holiday to Ask Americans to Give Up Junk Food and Enjoy Healthy Eating for One Day!

GOLDEN, CO--(Marketwired - Nov 14, 2014) - iSatori, Inc., an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, invites everyone in America to eat smart for one day -- November 15 -- in celebration of the fourth annual "Eat-Smart America Day!"

"For one day, I want to invite everyone to give up junk food," explains Stephen Adele, Founder and Chief Executive Officer of iSatori and Author of the bestselling book Diets Suck!, "to put away soda, chips, sweets, and fast food for just one day, November 15, to help celebrate Eat-Smart America Day™. Frankly, it's amazing the difference people feel in energy and vitality when giving up junk food for just one day. So we're asking everyone to invite their families, including their kids, friends, coworkers, etc. to join in."

The idea behind iSatori's "Eat Smart America Day!" celebration is very simple, yet profound. If we can influence those around us, starting with our children, relatives, in-laws, friends, and co-workers... to take part in this one day celebration of eating smart, we will have made a monumental, very positive (and healthy) effect on Americans. "With the recent sales increase of nearly 800% for our Eat-Smart bars in GNC, America's largest retailer of specialty supplements, we know Americans are looking for convenient, delicious ways to eat smart every day," adds Adele.

The Eat-Smart bars combine delicious, award-winning "candy bar-like" taste with high protein, powered by whey protein hydrolysates, which absorb faster and better for superior results with low sugar alcohols, no trans fats, and no gluten. And for every box of Eat-Smart bars purchased direct or in retail, iSatori donates a bar to Feeding America's backpack program at Colorado's Food Bank. For the previous 90 days donations, iSatori was privileged to be able to donate nearly $10,000 worth of delicious Eat-Smart protein bars and nutrition shakes for hungry kids who need healthy nutritious meals. "It's our small way of giving back to a terrific organization to hopefully feed lots of hungry kids in need," explains Adele.

"Whether or not people choose to use the Eat-Smart bars and superior nutrition shakes, our hope for Eat-Smart America Day is that this one day of eating smarter will help the people we influence directly to take a closer, deeper look at what it feels like (and could look like, in the mirror) to eat smarter, eat healthier, and live a life -- like we do at our community at iSatori -- of feeling good and looking great! They get to experience what we do every day. And maybe, just maybe, this one day will turn into two, three, four, and so on and so on," adds Adele.

iSatori is inviting people to visit their Facebook community page at where people are joining in on the lively conversations around healthy nutrition and learning who else will be eating smart and giving up junk food on November 15.

"I'm really excited to see the number of people who have committed in the years past to eating smarter, and each year it grows in the number of people who elect to participate in this fun holiday, on Eat-Smart America Day!" concludes Adele. "And I see this day as a 'breaking point' in America, where we can someday bend the curve, in the opposite direction, to move away from a country plagued with poor eating habits and obesity. Together, I am absolutely, positively certain we can make this happen!"

To learn more about Eat-Smart America Day, Eat-Smart bars and shakes, the bestselling book Diets Suck!, and iSatori, you can contact them directly at 1-866-688-7679 or visit

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About iSatori, Inc.
iSatori is a consumer products firm that develops and sells scientifically engineered nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol "IFIT." More information about the Company is available at

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