SOURCE: iSatori

iSatori

November 15, 2013 10:00 ET

iSatori Invites the Nation to Celebrate "Eat-Smart® America Day™" November 15th

New Holiday Asks Americans to Give Up Junk Food and Enjoy Healthy Eating for One Day!

GOLDEN, CO--(Marketwired - Nov 15, 2013) -  iSatori, Inc., an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, invites everyone in the entire nation to eat smart for one day -- November 15 -- in celebration of the third annual "Eat-Smart America Day!"

"For one day, I want to invite everyone to give up junk food," explains Stephen Adele, Founder and CEO of iSatori. "For all of us, including our kids, and anyone we can encourage, like our co-workers, to put away soda, chips, sweets, and fast food for just one day, November 15, to help us all celebrate Eat-Smart America Day™. Frankly, it's amazing the difference people feel in energy and vitality when giving up junk food for just one day. And hopefully, more people will want to continue to live more healthfully."

The idea behind iSatori's "Eat Smart America Day!" celebration is very simple, yet profound. If we can influence those around us, starting with our family (our children, relatives, in-laws, friends, and co-workers... to take part in this one day celebration of eating smart, we will have made a monumental, very positive (and healthy) effect on Americans.

"The hope is, this one day of eating smarter will help those people we influence to take a closer, deeper look at what it feels like (and could look like, in the mirror) to eat smarter, eat healthier, and live a life -- like we do at our community at iSatori -- of feeling good and looking great! They get to experience what we do every day. And maybe, just maybe, this one day will turn into two, three, four, and so on and so on," adds Adele.

iSatori is inviting people to visit their Facebook community page at www.facebook.com/iSatoriTech where people are joining in on the lively conversations around healthy nutrition and learning who else will be eating smart and giving up junk food on November 15th.

"I'm really excited to see the number of people who have committed in the years past to eating smarter, and each year it grows in the number of people who elect to participate in this fun holiday, on Eat-Smart America Day!" concludes Adele. "And I see this day as a 'breaking point' in America, where we can someday bend the curve, in the opposite direction, to move away from a country plagued with poor eating habits and obesity. Together, I am absolutely, positively certain we can make this happen!"

To learn more about Eat-Smart America Day, and iSatori, you can contact them directly at 1-866-688-7679 or visit http://www.iSatori.com

About iSatori, Inc.

iSatori is a consumer products firm that develops and sells nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol "IFIT." More information about the Company is available at http://www.isatori.com.

Forward-Looking Statements

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.