SOURCE: iSatori

iSatori

September 24, 2013 14:26 ET

iSatori to Launch New MeraTrim® Platinum+ Weight-Loss Supplement to Retail Stores Nationwide

GOLDEN, CO--(Marketwired - Sep 24, 2013) - iSatori, Inc. (OTCQB: IFIT) ("the Company") today announced plans to launch MeraTrim® Platinum+, a new natural weight-loss supplement, with America's largest distributor of specialty dietary supplements, Europa Sports (www.europasports.com), and retailer, GNC (www.GNC.com).

Following earlier successes with top-selling diet support supplements developed by its Biogenetic Laboratories division (including the #1 selling diet new arrival on GNC.com called Garcinia Trim™, which was released earlier this year), iSatori expects MeraTrim® Platinum+ to be well received by distributors, retailers, and consumers, especially due to the strong scientific support for the MeraTrim® ingredient to help support weight loss.

"What's most exciting about the research on MeraTrim is how quickly it appears to work," noted Stephen Adele, Founder and Chief Executive Officer of iSatori, Inc. (www.isatori.com). "Two independent clinical research studies, which appeared in peer-reviewed scientific journals revealed significant weight loss in only two weeks."

MeraTrim® is a branded combination ingredient of Sphaeranthus indicus flower and Garcinia mangostana fruit rind in specific proportions that has been gaining considerable interest among both scientists and dieters around the country. In two clinical studies, MeraTrim® on its own has been shown to promote weight loss in excess of 4 pounds in just 2 weeks and more than 11 pounds in just 8 weeks of use. Impressively, subjects also lost more than 1.5 inches from their waists and 1 inch off their hips in 2 weeks and more than 4.5 inches of their waist and 2.4 inches from their hips in those same 8 weeks!

"We have combined two other ingredients, green tea extract and L-carnitine L-tartrate, both with positive weight-loss results as well, to make a single product that may help mobilize even the most stubborn fat and help consumers achieve the results they're looking for," added Adele.

"As with all BioGenetic supplements," Adele said, "we went to great lengths to secure the highest quality ingredients available. We use the patented MeraTrim® combined with the highest standardized extract of green tea, along with the scientifically validated efficacious dosage, to ensure it was able to meet our standards."

iSatori has already begun to ship to retailers who placed pre-orders this month, and the product will be available nationwide later this month at GNC, the world's largest specialty supplement retailer, with over 6,000 stores in the U.S. and locations in 49 other countries. As the exclusive distributor, Europa Sports, the nation's largest sports and health nutrition wholesale distributor, which supplies over 14,000 specialty and independent retailers, will also being carrying MeraTrim Platinum+, along with the rest of the BioGenetic Laboratories weight-loss products.

Consumers interested in finding out more about MeraTrim Platinum+ are directed to the Biogenetic Laboratories website at www.BioGeneticLabs.com, or they can order direct by calling iSatori at 1-888-752-6615. Those seeking weight-loss education and support, and additional product information on MeraTrim Platinum+, should visit their social community site at http://www.facebook.com/BiogeneticLabs.

Retailers interested in carrying MeraTrim Platinum+ can contact Europa Sports at 1-800-447-4795 or visit http://www.EuropaSports.com.

About iSatori, Inc.

iSatori is a consumer products firm that develops and sells nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol "IFIT." More information about the Company is available at http://www.isatori.com.

Forward-Looking Statements

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.

Contact Information

  • For additional information, please contact:

    Stephen Adele or Michael Wileman
    (303) 215-9174
    Email Contact

    or

    W. Terrance Schreier
    Transition Partners, Limited
    303-938-6834
    Email Contact