SOURCE: iSatori

iSatori

February 27, 2014 13:32 ET

iSatori Leverages Its Largest Exhibitor Booth Ever at the Leading Health and Fitness Exposition of the Year: The Arnold Schwarzenegger Sports Festival

iSatori Proudly Exhibits Its 960-Square Foot Booth to Well Over 150,000 Expected Health and Fitness Consumers in This Weekend's Largest Event of the Year -- The Arnold Schwarzenegger Sports Festival, Filling Their Booth With the Industry's Most Celebrated and Knowledgeable Personalities to Help Educate and Entertain Their Customers

GOLDEN, CO--(Marketwired - Feb 27, 2014) - iSatori, Inc. (OTCQB: IFIT), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, will be leveraging their premium 960-square-foot booth at the Arnold Schwarzenegger Sports Festival 2014 in Columbus, Ohio, this February 28 through March 2. 

iSatori has strategic placement with three open sides to easily interact with their fans and lively community of workout and fitness enthusiasts. iSatori will be showcasing the new sizes and configurations of Bio-Gro™ -- helping further educate consumers about the brand new Bio-Active Peptides (BAP's) product category they've created. In addition, the audience will enjoy terrific deals on iSatori's most popular products, including the newest sensation, Bio-Gro™.

To add to the excitement, iSatori fans and spectators will have the opportunity to meet and greet with some of the industry's most popular and knowledgeable personalities. iSatori will focus their booth on helping people build their best bodies, through straightforward information and credible sources of education. To do so, they are inviting attendees to meet and greet with popular fitness personalities, such as YouTube sensations Marc "The Machine" Lobliner of Tigerfitness.com; Chris "Beast Mode" Jones and Vince "The Swole Nerd" Garza, from the popular YouTube channel Physiques of Greatness, and Jerry Ward of Bios3 Training, Brandon "1000Watts" Watson, and Vann "Brofitness" Brah. As well, David Sandler, iSatori's Director of Science and Education, will be available throughout the event to answer questions on Bio-Gro and help the audience understand the importance of muscle protein synthesis. Stephen Adele will also be signing his new bestselling book Diets Suck! at 1:00 - 2:00 on Friday and Saturday. As a result, iSatori will be working hard to engage with a wide-ranging audience of people interested in building muscle, transforming their bodies, and living healthier, stronger lives.

"We were very excited to see how consumers responded to our presence at the major tradeshow events last year, and we're building on that success to create an even larger draw at this year's Arnold Sports Festival," shares Stephen Adele, Chief Executive Officer of iSatori (www.iSatori.com). "This is our biggest presence to date, and we can't wait for our fans and customers to share in the fun and excitement with us. This is a spectacular venue to interact with our loyal customers and attract plenty of new fans to our brand."

The Arnold event will be filmed and clips will be available online at iSatori's YouTube channel, at www.Youtube.com/isatoritech as well as featured prominently on popular YouTube channels, such as TheTigerfitness, BroFitness, and Physiques of Greatness.

About iSatori, Inc.
iSatori is a consumer products firm that develops and sells nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol "IFIT." For more information, visit www.iSatori.com

Forward-Looking Statements

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.