SOURCE: iSatori

iSatori

March 03, 2015 12:05 ET

iSatori Leverages Its Muscular Performance Product Range -- Bio-Gro™, Pre-Gro™, and Hyper-Gro™ -- Along With Special Appearances by CT Fletcher at the Arnold Sports Festival

iSatori Proudly Exhibits Its Largest Booth Space With Over 22 Feet of Vertical Presence to Over 150,000 Expected Health and Fitness Consumers at This Weekend's Biggest Event of the Year, the Arnold Schwarzenegger Sports Festival, as Isatori Introduces Its Newest Gro Series of Muscle-building Supplements, Along With Its Newest Spokesperson and One of the Industry's Most Celebrated Personalities -- CT Fletcher -- to Its Growing Fan Base

GOLDEN, CO--(Marketwired - March 03, 2015) - iSatori, Inc. (OTCQB: IFIT), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, will be leveraging its largest booth space at the Arnold Sports Festival 2015 in Columbus, Ohio, this March 6 - 8. 

iSatori has secured strategic placement for its consumer-friendly booth to accommodate three highly anticipated "Meet and Greets" with one of the industry's most popular personalities: CT "Iron Addicts" Fletcher. Mr. Fletcher is expected at the iSatori booth, to meet with his fans, Friday and Saturday from 11:00 a.m. - 2:00 p.m., EST, and again on Sunday from 10:00 a.m. - 1:00 p.m., EST.

iSatori will also be showcasing its new GRO Campaign with its latest scientifically engineered products, Pre-Gro and Hyper-Gro™ -- the only pre-workout and lean mass gainer fortified with Bio-Gro Bio-Active Peptides. In addition, consumers can enjoy terrific deals on iSatori's most popular products, including the muscle-building sensation, Bio-Gro.

"After the overwhelming success of our first event, the LA Fit Expo, earlier this year, we now know firsthand the magnetism of CT Fletcher. His fans, or 'Iron Addicts' as they are so affectionately referred, line up two hours before he arrives and wait for up to three hours to meet him. In all my years in this industry, I have never seen anything like it. CT's fans adore him, and he returns the adoration by filming videos on the spot, and signing T-shirts, weight belts, and the like, and taking pictures with them all. His fans connect with CT, and our iSatori brand resonates, because we are all about helping them build a positive mindset to gain strength, build muscle, and ultimately look and feel better about themselves. It's going to be a really exciting event for everyone there, and we can't wait to interact with our loyal customers and attract new fans to our brand!" notes Stephen Adele, Chief Executive Officer of iSatori (www.iSatori.com).

Management expects the iSatori brand to be more visible and in demand with consumers at this event than ever before, especially as iSatori has been steadily climbing the ranks of the largest online retailer in the industry, Bodybuilding.com (from a "Brand Rank" number 113 up to 40 and climbing, out of over 400 brands). iSatori will be working hard during and after the event to capture and engage with a wide-ranging audience of people interested in building muscle, transforming their bodies, and living healthier, stronger lives.

The Arnold event will be filmed and clips will be available online at iSatori's YouTube channel, at www.youtube.com/isatoritech as well as featured prominently on popular YouTube channels, such as CT's Motivational Channel at www.youtube.com/user/CTTheTrainer as well as www.youtube.com/user/HumerusFitness.

To learn more about iSatori, or to sign up to receive iSatori's ("IFIT") most recent news and updates via email, please visit www.isatori.com/Email-Signup-C2041.aspx.

About iSatori, Inc.
iSatori (IFIT) is a consumer products firm that develops and sells scientifically engineered nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol "IFIT." More information about the Company is available at www.isatori.com.

Forward-Looking Statements
Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. We have used the words "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "plan," "predict," "project," "should," "will," "potential," and similar terms and phrases to identify forward-looking statements in this press release. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. Please see our Risk Factor disclosures included in our Registration Statement on Form S-1, as amended, initially filed with the Securities and Exchange Commission on April 30, 2013, and in subsequent filings with the Securities and Exchange Commission. All future written or oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the previous statements. The forward-looking statements herein speak as of the date of this press release. We undertake no obligation to update any information contained herein or to publicly release the results of any revisions to any forward-looking statements that may be made to reflect events or circumstances that occur, or that we become aware of, after the date of this press release.

Contact Information

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    iSatori, Inc.
    Sue Mosebar
    Corporate Communications
    303.215.9174
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    Self & Associates
    Trudy Self
    Investor Relations
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