SOURCE: iSatori

iSatori

August 06, 2015 09:00 ET

iSatori Nominated for Bodybuilding.com's Highly Coveted 2015 "Breakout Brand of the Year"

GOLDEN, CO--(Marketwired - August 06, 2015) - iSatori, Inc. (OTCQB: IFIT), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, announced the company has been nominated for the highly regarded "Breakout Brand of the Year" by Bodybuilding.com 2015 Supplement Awards program.

http://www.bodybuilding.com/fun/supplement-awards.html

"We are genuinely excited that the world's leading internet retailer of sports and fitness supplements -- Bodybuilding.com -- has nominated iSatori for this prestigious award!" commented Stephen Adelé, Founder and Chief Executive Officer of iSatori, Inc. (www.isatori.com). "I believe it speaks volumes for our loyal fans and consumers and how we are perceived throughout the industry. It also establishes us as one of the fastest growing brands in the industry within this channel, as we've experienced revenue growth of close to 70% over the the prior year with Bodybuilding.com. I'd love nothing more than to win this top award and validate our hard work over the last year."

"Our category-defining products, like Bio-Gro™, Pre-Gro™, and Hyper-Gro®, have really been at the forefront of our ability to garner customer notice on Bodybuilding.com," noted Adelé. "iSatori is working hard to help educate the market and consumers on how these breakthrough products may help individuals improve recovery, boost workout performance, and increase strength and overall lean body mass. It's exciting to have developed an entirely new muscular performance product that no one else can replicate. And now, it's been validated with yet another double-blind, placebo-controlled, randomized clinical study. It is this type of innovation that continues to separate us further from our competition and is a big reason why consumers and retailers alike have taken notice to our brand."

Winners of the "Breakout Brand of the Year" will be determined via online voting by consumers that can be accessed at http://www.bodybuilding.com/fun/supplement-awards.html through August 9, 2015. Results will be announced on Bodybuilding.com on September 2.

Interested parties can cast their votes now for iSatori at http://www.bodybuilding.com/fun/supplement-awards.html and receive a full 20% off their next purchase at Bodybuilding.com.

To learn more about iSatori and the leading product innovation Bio-Gro, visit Bodybuilding.com's most recent interview with iSatori CEO, Stephen Adele, on Bodybuilding.com's website at
http://www.bodybuilding.com/fun/supplement-company-of-the-month-isatori.html

To sign up to receive iSatori's most recent news and updates via email, please visit http://www.isatori.com/Email-Signup-C2041.aspx.

About iSatori, Inc.

iSatori is a consumer products firm that develops and sells nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol "IFIT." More information about the Company is available at http://www.isatori.com. iSatori continues to provide the solutions and tools weight trainers are searching for to help them build stronger, leaner, healthier bodies. From athlete appearances with CT Fletcher, Nick Wright, Jason "Big J" English, Humerus Fitness, Jerry Ward, and Siera Capesius, to inspirational and educational articles and videos in Real Solutions for Iron Warriors online magazine. iSatori thrives on true innovation and continues to launch new, research supported supplements, including its category creator, patent-pending Bio-Gro™ bio-active peptides, Pre-Gro™, and Hyper-Gro®, which are now available in several new delicious flavors in retailers around the world.

No Offer or Solicitation
This communication is not intended to and does not constitute an offer to sell or the solicitation of an offer to subscribe for or buy or an invitation to purchase or subscribe for any securities or the solicitation of any vote or approval in any jurisdiction in connection with the proposed merger of iSatori, Inc. with FitLife Brands, Inc. ("FitLife") or otherwise, nor shall there be any sale, issuance, or transfer of securities in any jurisdiction in contravention of applicable law. No offer of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act of 1933, as amended.

Important Information Has Been and Will Be Filed with the SEC
FitLife has filed with the SEC a registration statement on Form S-4 that includes a preliminary Proxy Statement of iSatori that also constitutes a preliminary prospectus of FitLife. The registration statement has not yet become effective. FitLife and iSatori plan to mail the definitive Proxy Statement/Prospectus to iSatori's shareholders in connection with the transaction. INVESTORS AND SHAREHOLDERS ARE URGED TO READ THE PROXY STATEMENT/PROSPECTUS AND OTHER RELEVANT DOCUMENTS FILED OR TO BE FILED WITH THE SEC CAREFULLY BECAUSE THEY CONTAIN OR WILL CONTAIN IMPORTANT INFORMATION ABOUT ISATORI, FITLIFE, THE TRANSACTION, AND RELATED MATTERS. Investors and shareholders will be able to obtain free copies of the definitive Proxy Statement/Prospectus and other documents filed with the SEC by iSatori and FitLife through the website maintained by the SEC at www.sec.gov. In addition, investors and shareholders will be able to obtain free copies of the definitive Proxy Statement/Prospectus and other documents filed by iSatori with the SEC by contacting the Corporate Secretary at 15000 W. 6th Avenue, Golden, CO 80401 or by calling 303.215.9174, and will be able to obtain free copies of the definitive Proxy Statement/Prospectus and other documents filed by FitLife by contacting FitLife's Chief Financial Officer at 4509 143rd Street, Suite 1., Omaha, NE 68137 or by calling 402.333.5260.

Participants in the Solicitation
iSatori and FitLife and their respective directors and executive officers may be deemed to be participants in the solicitation of proxies from the shareholders of iSatori in respect of the transaction described the Proxy Statement/Prospectus. Information regarding the persons who may, under the rules of the SEC, be deemed participants in the solicitation of the shareholders of iSatori in connection with the proposed transaction, including a description of their direct or indirect interests, by security holdings or otherwise, will be set forth in the definitive Proxy Statement/Prospectus when it is filed with the SEC. Information regarding iSatori's directors and executive officers is contained in iSatori's Annual Report on Form 10-K for the year ended December 31, 2014, which is filed with the SEC. Information regarding FitLifes's directors and executive officers is contained in FitLife's Annual Report on Form 10-K for the year ended December 31, 2014 and its Proxy Statement on Schedule 14A, dated May 4, 2015, which are filed with the SEC.

Forward-Looking Statements
Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. We have used the words "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "plan," "predict," "project," "should," "will," "potential," and similar terms and phrases to identify forward-looking statements in this press release. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. Please see our Risk Factor disclosures included in our Registration Statement on Form S-1, as amended, initially filed with the Securities and Exchange Commission on April 30, 2013, and in subsequent filings with the Securities and Exchange Commission. All future written or oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the previous statements. The forward-looking statements herein speak as of the date of this press release. We undertake no obligation to update any information contained herein or to publicly release the results of any revisions to any forward-looking statements that may be made to reflect events or circumstances that occur, or that we become aware of, after the date of this press release.

Individual results will vary. Always consult a physician prior to starting any diet or exercise program. These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

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Contact Information

  • Contacts
    Self & Associates
    Trudy M. Self
    Investor Relations
    909.336.5685
    Email contact

    iSatori, Inc.
    Sue Mosebar
    Corporate Communications
    (303) 215-9174
    Email contact