SOURCE: iSatori


August 28, 2012 14:39 ET

iSatori Partners With Purity Life in Canada, Opening Distribution to Wal-Mart and Loblaws

GOLDEN, CO--(Marketwire - Aug 28, 2012) - iSatori (OTCBB: IFIT) (OTCQB: IFIT), the premium nutritional supplements company, partners with Canada's largest natural health products supplier. Purity Life supplies and markets nationally to Canada's leading health-food stores, pharmacies, grocery stores, and mass retailers. With over 150 brands, Purity Life offers some of the world's leading dietary supplements, natural personal care products, teas, natural health foods, and earth friendly household goods. And now they're dramatically extending the availability of iSatori's #1 energy pill, Energize™, into Canada.

"Our new partnerships with Higgins Cohn and Purity Life in Canada will afford the Energize brand greater leverage in building a broader base of distribution," shares Collin Cogdill, Director, Global Sales & Brand Strategy. "We're excited about expanding our footprint in Canada with such strong industry partners."

iSatori, Inc., is a consumer products firm which develops and sells nutritional products in the performance, weight loss, and energy markets through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. More information about the Company is available at

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.

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