SOURCE: iSatori


August 03, 2012 10:00 ET

iSatori Releases the Most Anticipated Protein Bar Ever -- New Frosted Cinnamon Caramel Crunch Eat-Smart® Whey Protein Bar With Scrumptious "Candy-Bar" Taste

GOLDEN, CO--(Marketwire - Aug 3, 2012) - Let's face it, there's no shortage of nutrition bars out there. The problem is, few nutrition bars are that much better than regular "junk food." And some are arguably even worse for your health -- loaded with sugar alcohols, unhealthy fats, and worthless gelatin protein. Others may be healthier, but they're about as tasty as packaging peanuts and press wood. Now, iSatori (OTCBB: IFIT), after rave reviews of the Chocolate Peanut Caramel Crunch Eat-Smart® bar, has expanded their expertise on nutrition into the new Frosted Cinnamon Caramel Crunch Eat-Smart bar -- another truly delicious, gluten-free, and super nutritious whey protein meal replacement bar.

"As a bodybuilder and weekend warrior, I rely heavily on protein. Dismayed by an increasing trend of protein bars loaded with sugar alcohols, unhealthy fats, and worthless gelatin protein, I designed the original Eat-Smart bars as the superior protein bar," explains Stephen Adele, CEO of iSatori (, "and now, we're expanding the popularity of the Eat-Smart bar with a new flavor that's just as decadently delicious as the original. And some would say even more so!"

The Eat-Smart bar powers the body with 27 grams of protein, including revolutionary whey protein hydrolysates, which have been clinically shown to be the purest and most bioavailable source of protein (versus regular whey) for an active body. Plus, the Eat-Smart bar is high in fiber and enriched with vitamins and minerals, yet it's very low in sugar alcohols and is gluten free. "Eat-Smart packs a solid punch for those who want to build and maintain healthy muscle," adds Adele.

Eat-Smart has a delicious "candy-bar" taste that starts with a smooth, creamy, yogurt "frosting," covering moist, chewy whey crisps, layered with oooey, gooey caramel and, rich, full-flavored spices. One bite and you'll discover why, in consumer taste-tests, it was the overwhelming taste champion, even when compared to some of the most popular bars on the market.

"But don't let the taste fool you -- it has a nutritional profile to match," exclaims Aaron Lord, iSatori's Director of Operations and Eat-Smart brand champion.

And to back up their claims on taste, when ordered directly from iSatori, Adele offers a 100%, no-questions-asked, money-back promise. So there's no risk to consumers to ensure the delicious "candy-bar" taste and superior quality formula are up to their standards.

In addition to an impressive formula that includes 27 grams of the most advanced protein, vitamins and minerals, and healthy fiber, the new Eat-Smart® bars are already winning taste tests hands down with raving fans on Facebook, yet because of limited production capacity, they're currently available nationally only on a limited basis. You can learn more about Eat-Smart bars, see what people are saying about their taste, and the science of whey protein hydrolysates by calling iSatori direct at 1-866-688-7679 or visiting their website at

Retailers interested in carrying Eat-Smart bars should contact Europa Sports, America's largest sports nutrition distributor, at 1-800-447-4795, or visit

About iSatori, Inc.

iSatori is a consumer products firm which develops and sells nutritional products in the performance, weight loss, and energy markets through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. More information about the Company is available at

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.

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