SOURCE: iSatori

iSatori

May 06, 2014 16:38 ET

iSatori Reports Impressive Sales Growth for New Bio-Gro™, a Breakthrough, Category-Defining Muscle-Enhancement Product

GOLDEN, CO--(Marketwired - May 6, 2014) - iSatori, Inc. (OTCQB: IFIT), www.isatori.com, an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, today announced impressive growth of Bio-Gro™, a category-defining product that uses a new creation called "bio-active peptides" to enhance physical performance, strength, and muscular development.

Stephen Adele, founder and Chief Executive Officer, commented, "Launched only a year ago in May of 2013, Bio-Gro™ has exceeded our expectations by tenfold, and we are optimistic about its future opportunities as we remain committed to drive its growth while we build out an entirely new sports supplement category." 

From third quarter 2013 through fourth quarter 2013, sales of Bio-Gro™ increased by 280.0%. And now, since GNC, America's largest sports supplement retailer, began carrying Bio-Gro™ in January 2014, sales have increased by an additional estimated 11.2% and continue to grow week after week. Bio-Gro™ is now the number one top seller in its category on GNC.com.

Based on Bio-Gro's recent success in retail, Mr. Adele was interviewed by Leslie Stone about the product and its longer term potential for iSatori in a recent edition of The Opportunist magazine. You can view the entire interview article here: http://opportunistmagazine.com/stephen-adele-name/

Bio-Gro™ competes within the enormous segment of nutritional supplements called sports nutrition, which, according to the Nutrition Business Journal, has grown at 10.0% annually in the past year and has estimated market sales valued at $4.4 billion. As a brand new category called "bio-active peptides," within sports nutrition, Bio-Gro™ has set the stage for continued growing interest from retailers and consumers alike.

Executive VP of Sales at iSatori, Rick Anderson, added, "The growing demand for Bio-Gro™ has made it a challenge to keep the product in stock. Despite these challenges, we've been fortunate to expand distribution of Bio-Gro™ in several new international markets, and we are eager to launch new line extensions for Bio-Gro™ to further expand its footprint in the retail stores and give consumers more choices for using Bio-Gro™."

Customers can now find Bio-Gro™ in eight different countries outside the U.S., including India, UAE, Greece, Australia, Canada, Italy, Iceland, and New Zealand; and domestically, Bio-Gro™ is featured on top retail sites like GNC.com, bodybuilding.com, tigerfitness.com, muscleandstrength.com, campusprotein.com and hundreds more.

To learn more about iSatori and Bio-Gro™, visit www.iSatori.com/biogro; or for more in-depth science on Bio-Gro™, visit www.bio-gro.org. As the exclusive distributor, Europa Sports, the nation's largest sports and health nutrition wholesale distributor, supplies over 14,000 specialty and independent retailers with Bio-Gro™. Retailers interested in carrying Bio-Gro™ can contact Europa Sports at 1-800-447-4795 or visit http://www.EuropaSports.com.

About iSatori, Inc.

iSatori is a consumer products firm that develops and sells nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol "IFIT." More information about the Company is available at http://www.isatori.com.

Forward-Looking Statements

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. We have used the words "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "plan," "predict," "project," "should," "will," "potential," and similar terms and phrases to identify forward-looking statements in this press release. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. Please see our Risk Factor disclosures included in our Registration Statement on Form S-1, as amended, initially filed with the Securities and Exchange Commission on April 30, 2013, and in subsequent filings with the Securities and Exchange Commission. All future written or oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the previous statements. The forward-looking statements herein speak as of the date of this press release. We undertake no obligation to update any information contained herein or to publicly release the results of any revisions to any forward-looking statements that may be made to reflect events or circumstances that occur, or that we become aware of, after the date of this press release.