SOURCE: iSatori

iSatori

July 09, 2013 14:01 ET

iSatori's Energize, All-Day Energy Pill, Now on Shelves Nationally at Walmart

GOLDEN, CO--(Marketwired - Jul 9, 2013) - iSatori, Inc. (OTCQB: IFIT) ("the Company"), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, today announced its Energize, All-Day Energy Pill, is now on shelves nationwide at Walmart, the largest Fortune 500 company and the world's preeminent retailer.

"To support the success of Energize, the nation's number one selling energy pill as reported by IRI data (June 2012), iSatori is airing a national TV campaign on a number of prominent stations, including Comedy Central, DIY, The Travel Channel, and ESPN News," commented Stephen Adele, Founder and Chief Executive Officer of iSatori, Inc. (www.isatori.com). "Partnering with Walmart, along with our national advertising campaign, significantly expands consumer awareness of Energize. We expect this new mass market relationship and our advertising campaign to have a positive impact on the Company's operating performance by growing the number of doors, units sold, and consumers exposed to our products. In addition, we hope to realize positive financial performance by taking Energize into additional channels throughout the remainder of 2013 and into 2014."

Energize was developed by iSatori in collaboration with a doctor to provide prolonged energy with a proprietary, sustained-release delivery system. Unlike energy shots or other products on the market, with Energize there is no "rush" after taking the pill and no "jitters" or "crash" later in the day. And because it is a tablet, not a drink or a shot, there is no bitter taste. Energize also represents the best value among energy products on retailer shelves, costing almost half as much per serving as the leading brand of energy shots, making it highly compatible with Walmart's value position to its customers.

To learn more about Energize, locate a convenient retailer, and download a $2.00 off coupon, please visit www.TryEnergize.com.

About iSatori, Inc.

iSatori is a consumer products firm that develops and sells nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol "IFIT." More information about the Company is available at http://www.isatori.com.

Forward-Looking Statements

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.

Contact Information

  • For additional information, please contact:

    Stephen Adele
    (303) 215-9174
    or via email at Email Contact
    or
    RJ Falkner & Company, Inc.
    Investor Relations Counsel
    (830) 693-4400
    or via email at Email Contact