SOURCE: iSatori

iSatori

August 16, 2013 12:57 ET

iSatori's New Bio-Gro™, Powered by Bioactive Peptides, Creates an Entirely New Product Category With Europa Sports, America's Largest Wholesale Distributor of Sports Nutrition

First New Sports Nutrition Category in Over Ten Years Helps Individuals Develop Lean Muscle and Recover From Intense Workouts Faster Than the Body Can on Its Own

GOLDEN, CO--(Marketwired - Aug 16, 2013) -  iSatori, Inc. (OTCQB: IFIT), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, today announced Europa Sports, America's largest wholesale distributor of sports nutrition products, has added a new product category called "Bioactive Peptides" to its menu of sports nutrition product categories. With just under 20 unique product-defining categories, this is the first new product category added to sports nutrition in the last ten years, since nitric oxide (NO) was introduced in the early 2000's.

Commenting on this news, Stephen Adele, Chief Executive Officer of iSatori (www.isatori.com), stated, "The addition of this new 'Bioactive Peptides' category by such an influential and prominent distributor of sports nutrition supplements further validates the strength of the new category we have created for Bioactive Peptides (BAP's). As first-mover with our Bio-Gro™ product, we believe this validation by Europa Sports confirms the strength and staying power of the category."

"Bio-Gro is a custom-engineered, low molecular weight, micro-concentrated form of Bioactive Peptides that is made from the highest grade bovine colostrum," continued Adele. "Such customized BAP's are designed to provide a supra-physiological effect that, upon consumption, signals the body to amplify its natural protein synthesis process. This helps individuals develop lean muscle and recover from intense workouts faster than the body can on its own. And because every batch is tested by Informed Choice™, Bio-Gro is an extremely useful product for athletes who are tested for banned substances." 

Europa Sports, the nation's largest wholesale distributor of sports and health nutrition supplements, supplies over 14,000 specialty and independent retailers with 381 supplement brands and over 6,900 products. The distributor is currently stocking and shipping Bio-Gro to retailers. Those interested in carrying Bio-Gro can contact Europa Sports at 1-800-447-4795 or visit http://www.EuropaSports.com.

Consumers interested in finding Bio-Gro are directed to the Company's website at www.iSatori.com/BioGro, or they can order direct by calling iSatori at 866-688-7679.

About iSatori, Inc.

iSatori is a consumer products firm that develops and sells nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol "IFIT." More information about the Company is available at http://www.isatori.com.

Forward-Looking Statements

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.

Contact Information

  • Contact:

    For additional information, please contact:

    Stephen Adele
    CEO
    or
    Michael Wilemon
    CFO
    (303) 215-9174
    Email Contact