SOURCE: Isbre Holding Corp.

June 23, 2009 09:00 ET

Isbre Holding Corp. Announces Placement in New York & New Jersey Whole Foods

MONTVALE, NJ--(Marketwire - June 23, 2009) - Isbre Holding Corp. (PINKSHEETS: ISBH), importers of Isbre Norwegian Glacier Spring Water, today announced placement into the seventeen Whole Foods Markets located in New York and New Jersey. Whole Foods started with one small store in Austin, Texas in 1980 and today operates over 270 stores in the United States and the UK.

Over the past 18 months, Isbre has achieved placement in over 2,000 supermarkets and in over 3,000 other locations, such as delis, convenience stores, health clubs, restaurants, hotels and golf clubs. In total, Isbre can now be found in over 5,000 locations on the East Coast from Maine to Virginia. Additionally, Isbre can also be found in other industry leading specialty or health/natural stores, such as Wild By Nature, Mother Earth's Storehouses, Uncle Giuseppe's, and Westerly's Natural Market in New York City.

According to William Louttit, Isbre Executive VP Sales & Marketing: "We are extremely encouraged by our early sales success in the New York and New Jersey Whole Foods Markets. Case sales have significantly exceeded our expectations in these market segment-leading locations. Isbre continues to exceed our placement and growth expectations. In addition to Whole Foods, Isbre can now be found on a widespread basis in the New York and Philadelphia Metro Markets and continues to achieve placement in the varied classes of trade in these markets. Consumer awareness and repeat sales are building rapidly as consumers try our unique product and enjoy the Isbre experience."

Isbre Holding Corp., headquartered in Montvale, NJ, is a producer, distributor and marketer of bottled and bulk water. Isbre's source is a spring located in the glacier region at the end of the Hardanger Fjord on the West Coast of Norway. Isbre holds the trademark to the slogan "The World's Best Drinking Water®" that is featured on its labels. Currently the water is bottled in Norway and is sold in the U.S. and Europe. In the future, Isbre intends to transport water in tanker ships directly from its spring source to a bottling plant on the Delaware River in Bristol, Pennsylvania. Additional bottling facilities will open in the U.S. and globally. Isbre continues to seek global opportunities for sales of its bulk and bottled water.

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