SOURCE: Isbre Holding Corp.

November 19, 2008 09:00 ET

Isbre Holding Corp. Announces Placement in The Great Atlantic & Pacific Tea Company

MONTVALE, NJ--(Marketwire - November 19, 2008) - Isbre Holding Corp. (PINKSHEETS: ISBH), importers of Isbre Norwegian Glacier Spring Water, today announced placement into the 447 supermarkets operating under all banners of The Great Atlantic & Pacific Tea Company. A&P was founded in 1859 and has annual revenues of $9.4 Billion.

A&P operates stores along the eastern seaboard from Connecticut to Maryland. Store formats vary from full-service supermarkets (A&P, Super Foodmart, Waldbaum's, Super Fresh and Pathmark) to upscale gourmet stores (Food Emporium) to limited variety stores featuring everyday low prices (Food Basics). Isbre will soon be found in all stores operated by A&P under all banners.

A&P is the market share leader in the New York Metro Market. When added to previous placement in this market (e.g., Stop&Shop and Shop-Rite), Isbre will now be found in over 60% of supermarkets in the New York Metro Market.

Isbre continues to enjoy wide market and consumer acceptance and can now be found in over 4500 locations from Maine to Virginia, including 1500 supermarkets and over 3000 other retail outlets, hotels and restaurants.

According to William Louttit, Isbre Executive VP Sales & Marketing: "I am extremely pleased with our approval at A&P and with the phenomenal continuing market acceptance of Isbre. A&P is a forward looking retailer with an appreciation for successful new brands and we expect Isbre to become a significant factor in the high-growth bottled water category at A&P. Isbre's early growth is unmatched in the Imported Water category and we expect to enjoy continuing success as consumers try our unique product and enjoy the Isbre experience."

Isbre Holding Corp., headquartered in Montvale, N.J., is a producer, distributor and marketer of bottled and bulk water. Isbre's source is a spring located in the glacier region at the end of the Hardanger Fjord on the West Coast of Norway. Isbre holds the trademark to the slogan "The World's Best Drinking Water®" that is featured on its labels. Currently, Isbre water is bottled in Norway and is sold in the U.S. and Europe. Starting in 2009, Isbre intends to transport water in tanker ships directly from its spring source in Norway to a bottling plant on the Delaware River in Bristol, Pennsylvania. Isbre continues to seek global opportunities for sales of its bulk and bottled water.

This release contains forward looking statements that are subject to risks and uncertainties including implementation of bottling, transportation, distribution and marketing arrangements and other risks. In view of such risks and uncertainties, the Company's actual results could differ materially from those anticipated in such forward looking statements.

Contact Information