SOURCE: Isbre Holding Corp.

September 17, 2008 09:12 ET

Isbre Holding Corp. Announces Placement in Trade Fair Supermarkets

MONTVALE, NJ--(Marketwire - September 17, 2008) - Isbre Holding Corp. (PINKSHEETS: ISBH), importers of Isbre Norwegian Glacier Spring Water, today announced placement into the 10 high volume supermarkets owned and operated by Trade Fair Supermarkets. Trade Fair operates highly innovative, wide assortment supermarkets in Queens, New York.

Over the past year, Isbre has achieved supermarket placement in Stop & Shop, Shop Rite, Kroger and Kings and is currently available in over 4,000 retail locations, hotels and restaurants from Maine to Virginia.

According to William Louttit, Isbre Executive VP Sales & Marketing: "Isbre continues to exceed our early growth expectations. Isbre can now be found on a widespread basis in the New York and Philadelphia Metro Markets and we are extending our market reach to New England and the Mid-Atlantic states. Consumer awareness and repeat sales are building rapidly as consumers try our unique product and enjoy the Isbre experience."

Isbre Holding Corp., headquartered in Montvale, N.J., is a producer, distributor and marketer of bottled and bulk water. Isbre's source is a spring located in the glacier region at the end of the Hardanger Fjord on the West Coast of Norway. Isbre holds the trademark to the slogan "The World's Best Drinking Water®" that is featured on its labels. Currently, Isbre water is bottled in Norway and is sold in the U.S. and Europe. Starting in 2009, Isbre intends to transport water in tanker ships directly from its spring source in Norway to a bottling plant on the Delaware River in Bristol, Pennsylvania. Isbre continues to seek global opportunities for sales of its bulk and bottled water.

This release contains forward-looking statements that are subject to risks and uncertainties including implementation of bottling, transportation, distribution and marketing arrangements and other risks. In view of such risks and uncertainties, the Company's actual results could differ materially from those anticipated in such forward-looking statements.

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