SOURCE: Isbre Holding Corp.

December 20, 2007 09:00 ET

Isbre Norwegian Glacier Water Announces Broad New York Area Distribution Through Boening Brothers, Inc. and Oak Beverages

MONTVALE, NJ--(Marketwire - December 20, 2007) - A new agreement between Isbre Holding Corp. (PINKSHEETS: ISBH) and Boening Brothers, Inc. and sister company Oak Beverages, distributors of Miller beer and other popular beer brands, will generate a major increase in distribution of Isbre bottled Norwegian glacier spring water in the New York region. Currently available in select stores, Boening Brothers and Oak Beverages will distribute Isbre in New York City, Long Island and Upstate New York. Boening and Oak's distribution territory covers Manhattan, Brooklyn, Queens, the Bronx, Staten Island, Nassau, and Suffolk and seven upstate counties: Rockland, Westchester, Orange, Dutchess, Sullivan, Ulster and Putnam. Isbre earlier announced distribution arrangements covering eastern Pennsylvania, Delaware, the District of Columbia, Maryland, Massachusetts, New Jersey and Florida.

Boening Brothers, Inc. and Oak Beverage, Inc. comprise the Boening organization, leading New York-Metropolitan area beer wholesale distributors and part of a fourth-generation family business now celebrating its 103rd anniversary. With their state-of-the-art facilities in North Lindenhurst, N.Y. (Boening) and Blauvelt, N.Y. (Oak), the Boening organization is recognized for its strong focus on customer relations and brand building across all markets, including restaurants, hotels, bars, supermarkets, beverage retail centers, wholesale clubs and convenience stores. Currently representing Miller beer and such other popular brands as Guinness, Yeungling, and Sam Adams, the Boening organization prides itself on a highly responsive, results-oriented sales and support team that delivers value-added service from eye-catching point-of-sale displays and unique kick-off parties to create brand promotions and memorable special events. As a result of the companies' consistently high performance and service integrity, Boening Brothers and Oak Beverages enjoy the respect of breweries, customers and industry peers alike.

Isbre Holding Corp. is a producer, distributor and marketer of ultra-pure bottled water and bulk water. Isbre's water source is a spring located in the glacier region at the end of the Hardanger Fjord on the west coast of Norway. Isbre holds the trademark right to put the logo "The World's Best Drinking Water"® on its labels. The company currently bottles its water in Norway and sells it in the U.S., Canada and Europe. Isbre is establishing a bottling facility in Bristol, Pennsylvania and plans to establish additional bottling facilities in other port cities in the United States and overseas. The company will ship its water in tanker ships directly from its springs in Norway to its bottling facilities. The company is also seeking other global areas of sales for its water products.

The Isbre contact person regarding this press release is Stevan A. Sandberg, President, who can be reached at 201.802.0005 or The Boening organization contact person is Gerrald Scapperotti, General Operations Manager, who can be reached at 845.353.1800.

Cautionary Statement under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995: Statements made in this fact sheet contain information about the Company's future business prospects. These statements may be considered "forward-looking" and are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by such forward-looking statements.

Contact Information

  • Contact:
    Stevan A. Sandberg
    Isbre Holding Corp.

    Gerrald Scapperotti
    General Operations Manager
    Boening Brothers, Inc.