SOURCE: Isbre Holding Corp.

July 18, 2007 09:00 ET

Isbre Secures European Distribution

MONTVALE, NJ--(Marketwire - July 18, 2007) - Isbre Holding Corp. (PINKSHEETS: ISBH) announced today that it has entered into distribution arrangements with Aviv Danmark ApS of Fredrikshavn, Denmark for distribution of Isbre bottled Norwegian glacier spring water in northern Europe and the Middle East. Isbre earlier announced distribution arrangements covering Canada, Pennsylvania, Delaware, the District of Columbia, Maryland, Massachusetts, and New Jersey. Isbre has also announced bulk and bottled water sales agreements with a London-based firm.

Aviv Danmark was formed earlier this year by Sb Frugt for the purpose of distributing Isbre water. Sb Frugt was founded over 50 years ago and imports wine and produce from France, Italy and Israel for distribution in northern Europe. Sb Frugt serves about 700 accounts.

Isbre Holding Corp. is a producer, distributor and marketer of bottled water and bulk water. Isbre's water source is a spring located in the glacier region at the end of the Hardanger Fjord on the west coast of Norway. Isbre holds the trademark right to put the logo "The World's Best Drinking Water"® on its labels. The company currently bottles its water in Norway and sells it in the U.S., Canada and Europe. Isbre is establishing its first U.S. bottling facility in Bristol, Pennsylvania. The company will ship its water in tanker ships directly from its springs in Norway to the Bristol plant. Isbre intends to develop several additional bottling facilities in the U.S. The company continues to seek global opportunities for sales of its bulk and bottled water products.

The Isbre contact person in the U.S. regarding this press release is Stevan A. Sandberg, President, who can be reached at 201.802.0005 or The Isbre contact person in Norway is Karl Sandoy, who can be reached at +47 970 573 56 or

The Aviv contact person regarding this press release is Zvika Attias, who can be reached at +45 292 50 826 or

Cautionary Statement under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995: Statements made in this face sheet contain information about the Company's future business prospects. These statements may be considered "forward looking" and are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by such forward looking statements.

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