SOURCE: Ise Blu Equity Corp.

February 25, 2008 13:18 ET

Ise Blu Equity Corp. Announces Beta Launch of One Media One Virtual Media Mall

ORLANDO, FL--(Marketwire - February 25, 2008) - Ise Blu Equity Corp. (PINKSHEETS: ISBL) announced today that its One Media One Virtual Media Mall beta site will be available on or about March 14, 2008. "The programmers have advised us that the site is nearing completion for testing and for proof of concept for our investors and shareholders," stated Dr. Dre, ISBL CEO. "We look forward to this launch and the subsequent influx of business and development following the beta test period," he continued.

SBL's subsidiary, Fight Co, has a major event in Belfast, Northern Ireland, on March 8, 2008, a Cage Wars match between our fighter and current Master of the Cage champion Tom Ahrens, whose opponent is undefeated Ireland native Peter Duncan. A list of all fights will be posted after Wednesday this week on the ISBL web site. Fight Co and ISBL personnel have been meeting to prepare the upcoming Fight Co business plan and will continue these discussions in Baltimore this week. Fight Co expects to begin marketing its fighters through web-based distribution in topical sports magazines and through its updated web sites expected to be launched in early March. An apparel line will be released in support of each of our champion fighters and those contenders currently under contract. Additional business opportunities are being explored in marketing the videos of our fighters, video games featuring our champions and the development of a fight promotions division with contacts to existing promoters already made and positive responses in hand. We will keep you appraised as apparel designers and sales web sites are introduced. It appears that Fight Co is poised to have an explosive year of growth. "This is an exciting time for growth and business expansion in professional Mixed Martial Arts with the opportunity and profit from an industry that is exploding," Brett Stevens, Fight Co President, said.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this release that are not historical are forward-looking statements that are subject to risks and uncertainties that could cause results to differ materially from those expressed in the forward-looking statements, including but not limited to certain delays and risks detailed from time to time in the company's filings with the Securities and Exchange Commission.

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