SOURCE: Ise Blu Equity Corp.

March 13, 2008 13:46 ET

Ise Blu Equity Corp. Announces in Excess of One Million Dollars in Funding for Masters of The Cage Fight Series

ORLANDO, FL--(Marketwire - March 13, 2008) - Ise Blu Equity Corp. (PINKSHEETS: ISBL) announced today that it has received in excess of $1 million in funding for its subsidiary Masters of The Cage (MOTC) to promote its Ultimate Underdog tournament. This funding is a participation agreement that will provide each investor with a return on investment ranging from 35% to 50% of the profit from the events. There is no stock to be issued in any of these agreements.

The tournament will feature five events with the first two in Oklahoma City, OK, another event in either Oklahoma or Florida and the last two in Atlantic City, NJ. We expect this tournament will include dates in May to October. We are currently negotiating with each venue for dates.

This tournament features a single elimination format with four fighters in each of eight weight classes fighting for the right to fight a current or former champion. Only seasoned fighters may participate. The undercard fights will feature other fighters vying for a spot as an alternate should any fighter who wins be injured or unable to fight in the next fight. Each card will have a minimum of ten bouts. The majority of fighters involved in these events are under contract to our Fight Co, Inc. subsidiary. Additional fighters will come from other fighter management agencies and major training facilities around the country. At least two of the champions or contenders will attend each of the first four events to sign autographs and provide seminars in each host city.

We will provide additional information next week on the progress of venue and television negotiations. Our management has been in contact with several fighters, managers, training facilities and current top ranked or champion fighters. Management expects to be traveling the majority of next week and the following week meeting with additional parties in at least 6 cities.

We intend to form a mixed martial arts league with the Masters of The Cage brand to promote the sport and provide better training and bouts around the country in a regional format. In excess of 20,000,000 participate in MMA training annually in the U.S. alone with many having a desire to further hone their skills through competition. The growth potential as evidenced in the last three years is phenomenal and we are at the forefront of this effort.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this release that are not historical, are forward-looking statements that are subject to risks and uncertainties that could cause results to differ materially from those expressed in the forward-looking statements, including but not limited to certain delays and risks detailed from time to time in the company's filings with the Securities and Exchange Commission.

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