SOURCE: Ise Blu Equity Corp.

January 29, 2008 08:00 ET

Ise Blu Equity Corp. Announces the Acquisition of Fight Company, Inc.

ORLANDO, FL--(Marketwire - January 29, 2008) - Ise Blu Equity Corp. (PINKSHEETS: ISBL) has acquired Fight Company, Inc. in a preferred share transaction with an independent valuation at $2,000,000. This transaction increases the scope of entertainment and support companies owned by Ise Blu Equity Corp.

Ise Blu expects to use personnel from its other subsidiaries to support the events which the fighters participate in by including artists under contract for pre event and between round entertainment and use of Company personalities such as Dr. Dre as ring announcers and guest commentators. Our public relations subsidiary will participate by building the fighters profiles and creating web sites and blog services for our top ten fighters.

Fight Company Inc. has 62 fighters under exclusive contract for ultimate fighting/ mixed martial arts bouts. Their management believes that at least ten fighters are current contenders and fifteen others have at least a significant capability to advance through the ranks to become contenders. In this realm of fighting each fighter will fight between four and nine fights per year depending on the class and capability of fighter they are. Products and video marketing will happen through our One Media One E-Mall being developed and distribution through our video distribution subsidiary. The company wishes to thank Mr. Rick Papaleo for being instrumental in the introduction (before terminating his consulting agreement) and the Company's subsequent purchase of Fight Company, Inc.

Some of our contenders will fight bouts in March in the US and Europe where this type of fighting draws significant crowds and large purses. All of our contracts require a minimum of 20% of the purse and in some instances the bonuses that the fighters may receive for their performance.

Mixed Martial Art (MMA) is the fastest growing sport in the world. It is currently licensed in 21 states, Canada and is popular in the U.K., Japan and other Asian countries, Brazil and is being expanded to additional states and countries. Over 20 million people participate in various forms of martial arts training in the United States. We expect substantial growth in viewers both on cable television and at live events plus the DVD distribution of these events. Cable television has consistently had in excess of two million viewers per week in its five years of airing MMA causing the number of fighters and bouts to increase substantially with a growing fan base in several states.

In further news, the Company has placed a deadline of February 5, 2008 for the final debt negotiations to be completed of its planned participation in a fully reporting company for trading on the OTCBB.

The Company has certain information regarding possible stock manipulation by persons participating on various message boards. Certain shareholders' have came forward and offered to pay for the investigation and possible civil legal actions should the investigation warrant and to turn over the information garnered to regulatory authorities. We do not condone nor do we as management participate in such activities. The manipulation appears to be benefiting certain parties that are known short sellers or hedgers of stock. We advise participants in the message boards to closely monitor the things said by all participants and try to discern their motivations. We have a solid company that is moving forward with its business plan unlike most operations at this level of stock trading. We have sought market support from many people and some began systematically buying as early as January 8, 2008 for the simple reason that they believe it is a good investment. No individual investor has advised us that they have reached a five percent holding during this buying program.

"Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995": The statements contained in this release that are not historical, are forward-looking statements that are subject to risks and uncertainties that could cause results to differ materially from those expressed in the forward-looking statements, including but not limited to certain delays and risks detailed from time to time in the company's filings with the Securities and Exchange Commission."

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