SOURCE: Ise Blu Equity Corp.

August 21, 2007 09:00 ET

Ise Blu Equity Corp. Completes Acquisition of CED Entertainment

COLUMBIA, MD--(Marketwire - August 21, 2007) - Ise Blu Equity Corp. (PINKSHEETS: ISBL) announced today that it has completed the acquisition of CED Entertainment.

"Now that the acquisition is complete our focus is to grow and fund CED which will include additional acquisitions of both revenue producing entities as well as Music and Film Catalogs."

CED is a solid company and its strategy is to distribute and market independent music labels, acquire and license, distribute and market music and film catalogs as well as move towards live events and merchandising.

The MAXMEX Latin catalog was the first acquisition and the plan is to acquire additional products and provide additional services to the independent music and film market.

CED is developing a global plan of distribution and is entertaining possible joint venture, strategic partnership opportunities as well as additional acquisitions.

The fit with ISE BLU Equity makes more sense for CED as ISBL has a more defined Entertainment Structure led by Dr. Dre's One Media One. This gives CED the synergy needed as Dr. Dre will sign and develop and market Independent artists and film makers and CED is ripe to handle the distribution. This will drive revenues for both subsidiaries, but keep all revenues and profits under the same umbrella -- ISE BLU Equity.

"The revenue for the MaxMex catalog was reported to be Two Million Dollars over a two year period when the catalog was being distributed by EMI Records. Add this to the 20 or so independent releases that CED is distributing for their Independent Labels and the revenues should be strong for 2007, 2008 and 2009. Any additional acquisitions will just help support what they already have," stated Norman Birmingham, company President.

CED Entertainment will also be the distribution unit for our subsidiaries creating a very cohesive division of supported products and services and adding products to our digital download footprint.

About Ise Blu Equity Corp.

Ise Blu Equity Corp., a Nevada corporation, is a holding company that specializes in investments from the Consumer Goods, Entertainment and Technology sectors.

C.E.D. Entertainment Distribution's corporate office is located in Orlando, FL, the warehouse fulfillment center located in Carrollton, Texas. C.E.D. Entertainment began in 2002 by focusing on the rich independent urban music and providing the artists that made up the scene with a distribution option to give them access to all the major accounts located in their region. Since then, we have developed a strong distribution network both regionally and nationally and work to provide our services to a broad range of accounts and regions, both in digital and physical formats.

"Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this release that are not historical, are forward-looking statements that are subject to risks and uncertainties that could cause results to differ materially from those expressed in the forward-looking statements, including but not limited to, certain delays and risks detailed from time to time in the company's filings with the Securities and Exchange Commission."

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