SOURCE: Ise Blu Equity Corp.

September 05, 2007 09:30 ET

Ise Blu Equity Corp. Continues Forward Momentum

ORLANDO, FL--(Marketwire - September 5, 2007) - Ise Blu Equity Corp. (PINKSHEETS: ISBL) continues its forward momentum with the acquisition of Swirl Entertainment Group, Inc. providing a direct link to the entertainment business in the Hollywood, CA region. Swirl Entertainment, Inc. is based in Los Angeles, CA and headed by Jana Collins who has more than 25 years' experience in entertainment public relations and advertising.

"This acquisition provides an inter company press agency for all of our promotional needs including scheduling television, magazine, financial press and radio interviews for our company and subsidiary's management," stated Norman Birmingham, President. "It will also provide a press agency for entertainers releasing their music on our social networking site currently being developed and for promotions of CDs and digital downloads distributed by our CED Entertainment Distribution subsidiary," Birmingham continued.

Swirl Entertainment's management has secured its clients exposure with all of the major networks and top rated cable stations. Clients have been placed on top programs including "The Today Show," "Doctor Phil," "Dateline," T.V. Guide Channel, "Good Morning America," "CBS This Morning," "60 Minutes," "Entertainment Tonight," E Television, HGTV, DIY Network, Discovery T.V., just to name a few.

In other news, a committee has been formed including Dr. Dre, Jana Collins and other interested parties to find members for an entertainment advisory committee to identify projects and acquisitions to fund. Select members of the committee will also become the search committee to bring persons with entertainment and entertainment management experience to the board and to replace the departing company President. Mr. Birmingham will retire from active management on September 15, 2007 and remain an advisor to the Board of Directors. The company expects to have the new committees and management in place by October 1, 2007.

The company has posted its financial statements on its website at www.isebluequitycorp.com. The website will be updated with the current business plan and news before September 15, 2007. We expect to also put public interview links on the website as they occur.

"Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: the statements contained in this release that are not historical, are forward-looking statements that are subject to risks and uncertainties that could cause results to differ materially from those expressed in the forward-looking statements, including but not limited to certain delays and risks detailed from time to time in the company's filings with the Securities and Exchange Commission."

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