SOURCE: Ise Blu Equity Corp.

August 27, 2007 13:30 ET

Ise Blu Equity Corp. Partner to Launch "Virtual Nightclub" to Feature Live Events and Entertainment Services

ORLANDO, FL--(Marketwire - August 27, 2007) - Ise Blu Equity Corp. (PINKSHEETS: ISBL) announced today that its Joint Venture Partner Central Park North Worldwide Events will develop a new Virtual Nightclub.

CPN Worldwide Events plans to launch the "Virtual Nightclub." The Nightclub which will be named "CPN Cafe" will launch sometime in early 2008 and its strategy is simple. Only the chosen or invited will be allowed entry on the site. It will offer Music, Film and Live Events of Established Artists as well as New Artists to showcase their product.

The club will feature five rooms -- Dance/ Electronic, Hip-Hop/R&B, Latin, Reggae and Rock Music. While visiting you will be able to listen to new music, view new videos, web episodes, view new films as well as view live and film Performances of new and established artists. Music will be available for free download as offered by the artists themselves as well as for sale via download. Streaming will also be available as the purchase of merchandise and special offers from our corporate sponsors will all be available to our members.

We are extremely excited about this venture as it works well with our Live Events venture and also with all of the plans of ISE BLU. I am not going to predict revenues at this point as we are early in development but unlike MySpace and YouTube, we will know who our demographic is and what their likes and dislikes are. This will be a large benefit to our visitors and advertisers. It is annoying to visit a site and be bombarded with ads that you have no interest in. Our plan is that if you visit a room to listen to music, or view a film, an ad will be there that is appropriate for the age demographics of the genre or room. There will be no one under the age of 18 allowed on the main site. We are considering a room for 13-16 set, but not decision has been made as of yet.

"The Velvet Rope will be the Virtual Studio 54. You will either be chosen, invited or selected to enter to club. Our plans are to feature open mic to showcase both Web and Podcast. Invitations to the Music and Film industry will be forwarded for access. We have had conversations with Dr. Dre as he develops his Media Mall under his One Media One Banner and are in discussions with ISBL about expanding our Joint Venture," states Rick Papaleo, President, Central Park North Worldwide Events.

Revenue streams are available from many areas such as advertising, subscription, sponsorships, the events themselves, merchandise sales, event sponsorship, marketing and promotional programs from corporate America, music labels and artists and the production and distribution of streaming videos and DVDs of the events.

Over the coming weeks CPN Worldwide Events will announce the first of several concerts.

All ISBL non-entertainment assets will be sold to create a more cohesive entertainment brand. We are in the midst of setting up an entertainment fund to fund the recent projects announced. This fund will not cause dilution to existing shareholders. The company recently increased its authorized shares to 500,000,000 but has not issued any new shares since February 2007. All current acquisitions have been done using preferred shares, some of which will be convertible after one year and be based on the performance of the subsidiary acquired. The company had to increase its authorized shares to have conversion shares available but in no event is there any intention to issue anywhere near the authorized limit. We are expecting to do a private placement for a small amount of capital once the share price has increased but will not recapitalize at these stock price levels.

About Ise Blu Equity Corp.

Ise Blu Equity Corp., a Nevada corporation, is a holding company that specializes in investments in entertainment.

About Central Park North Worldwide Events

Central Park North Worldwide Events (aka CPN Worldwide Events) is an Entertainment company that specializes in the production of live events, globally. The company engages producers or promoters of live events and co-produces the events in the areas of Latin, Electronic / Dance, Reggae, R&B and Package Shows. The concept is to form an "Umbrella Network" that will encompass the different events with production, merchandising, Sponsorships, Promotional and Marketing programs and the distribution or Live events via streaming and DVD sales.

"Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this release that are not historical, are forward-looking statements that are subject to risks and uncertainties that could cause results to differ materially from those expressed in the forward-looking statements, including but not limited to, certain delays and risks detailed from time to time in the company's filings with the Securities and Exchange Commission."

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