SOURCE: Ise Blu Equity Corp.

November 27, 2007 10:39 ET

Ise Blu Equity Corp. Subsidiary L.G.N. Entertainment Distribution Announces Distribution Agreements

ORLANDO, FL--(Marketwire - November 27, 2007) - Ise Blu Equity Corp. (PINKSHEETS: ISBL) subsidiary, L.G.N. Entertainment Distribution, an independent distributor of Music, Videos, Movies and DVDs, announced today that L.G.N and Select-O-Hits distribution will distribute the "Dog-On Television" DVD nationally to Wal-Mart store locations for the holidays. Wal-Mart selected only 12 DVD titles to be placed in their main aisles of their pet department and Dog-On Television couldn't have been a better choice.

"Dog-On Television will be a great Holiday gift for all canine lovers looking for a holiday gift for their pets. Select-O-Hits is extremely excited about this release and this will help set the foundation for future releases as we prepare for Nick Loren's CD release in 2008. Early projections are that we will ship upwards of 100,000 units for the holiday season," states Lisa Sam, President of L.G.N. Entertainment.

"Wal-Mart couldn't have chosen a better DVD to be sold in their store locations nationally. This will help drive revenues and profits with regard to L.G.N.'s holiday sales. This will also help with our future relationship with Walmart," stated Steve Lane, President of Ise Blu Equity Corp.

Dog-On Television was created by Nick and Denise Loren when they were faced with the very common problem of leaving their dog "Monty" home alone for hours on end. Nick and Denise both work in the entertainment industry, which sometimes calls them away for 14-hour days. "We were very surprised to find that aside from an occasional dog show on Animal Planet, there was nothing out there designed to entertain stay-at-home canines," says Nick Loren. Taking matters into their own hands, Nick and Denise set out to create a solution.

Pulling their "industry" resources, they began shooting footage at local dog parks. "Knowing that dogs react to other dogs, we knew that dog parks would be the best place to shoot. We were able to capture over 100 dogs interacting together in a natural environment. No gadgets, no gimmicks," Denise explains. Over 14 hours of footage was condensed down into the 60 minutes of the best footage.

"Monty loved it!" exclaims Nick. "He was mesmerized by the dogs on the TV. At first he was excited as he watched the dogs on the television. As days passed he became more relaxed and comforted by the dogs on the DVD." Excited by the results, Nick and Denise began sharing copies with their friends and family. The results were unanimous. When friends of friends began requesting DVDs, the couple decided to market the DVD to the general public. "Once we saw how much of a 'void' our DVD could fill, it was obvious that we needed to share it with other dog loving families that had the same concerns," says Nick. The couple called upon life long friend Jeeve, a successful music producer and film/video editor. The three put their creative forces and years of work experience together, and Bow Wow TV, Inc. was born.

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