BlackRock Asset Management Canada Limited (iShares)

BlackRock Asset Management Canada Limited (iShares)

April 22, 2013 10:30 ET

iShares® Canada Launches Interactive ETF Education Toolkits, Customized Guides for Individual Investors and Financial Advisors

TORONTO, ONTARIO--(Marketwired - April 22, 2013) - BlackRock Asset Management Canada Limited (BlackRock Canada), an indirect, wholly-owned subsidiary of BlackRock, Inc., today announced the launch of an interactive educational toolkit offering one of the most comprehensive collection of ETF materials and tips. There are two versions of the toolkit available - one is tailored for the advisor and the other for the individual investor who is directing their own investments.

"For most people, the biggest barrier to ETF investing is not knowing where to start," said Mary Anne Wiley, Managing Director, Head of iShares, BlackRock Canada. "However, people are waking up to the costs of investing and they are looking for a better way to invest in these low-returning environments. We feel ETFs are a great investment vehicle and want to ensure that the resources to make more informed decisions are easily accessible. That's why we are launching these toolkits today."

The iShares' toolkits offer a comprehensive collection of ETF tips, tools and techniques customized to help investors and advisors understand ETFs and the role they can play in an investment portfolio.

What you can expect:

  • A user-friendly format offering interactive tools such as videos, tutorials and printable PDFs throughout the guide.
  • A reference tool to educate on the benefits of ETFs as an investment vehicle, trading best practices and the various ETF structures.
  • Featured sections within the guide about "Putting ETFs to work" and "Dispelling common ETF myths."
  • Plus, a complete list of iShares Canada ETF products.

The ETF toolkits are accessible on the iShares website:

Given its long-standing partnership with the financial advisor community, and the growing awareness for and appreciation of ETFs, iShares Canada is committed to making the right tools available for advisors in managing their clients' portfolios.

"The advisor-version of the toolkit is specifically designed as a comprehensive reference guide to both increase an advisor's expertise of ETFs and better prepare them to have conversations with their clients about the benefits they can bring," says Keith VanOrden, Head of iShares Retail Business Development, BlackRock Canada.

For more information about the new iShares toolkits, please visit All other inquiries: 1-866-iShares (1-866-474-2737) or email

About BlackRock

BlackRock is a leader in investment management, risk management and advisory services for institutional and retail clients worldwide. At December 31, 2012, BlackRock's AUM was $3.792 trillion. BlackRock offers products that span the risk spectrum to meet clients' needs, including active, enhanced and index strategies across markets and asset classes. Products are offered in a variety of structures including separate accounts, mutual funds, iShares® (exchange traded funds), and other pooled investment vehicles. BlackRock also offers risk management, advisory and enterprise investment system services to a broad base of institutional investors through BlackRock Solutions®. Headquartered in New York City, as of December 31, 2012, the firm has approximately 10,500 employees in 30 countries and a major presence in key global markets, including North and South America, Europe, Asia, Australia and the Middle East and Africa. For additional information, please visit the Company's website at

About iShares

iShares is the global product leader in exchange traded funds with over 600 funds globally across equities, fixed income and commodities, which trade on 20 exchanges worldwide. The iShares Funds are bought and sold like common stocks on securities exchanges. The iShares Funds are attractive to many individual and institutional investors and financial intermediaries because of their relative low cost, tax efficiency and trading flexibility. Investors can purchase and sell shares through any brokerage firm, financial advisor, or online broker, and hold the funds in any type of brokerage account. The iShares customer base consists of the institutional segment of pension plans and fund managers, as well as the retail segment of financial advisors and high net worth individuals.

iShares® Funds are managed by BlackRock Asset Management Canada Limited. Commissions, management fees and expenses all may be associated with investing in iShares Funds. Please read the relevant prospectus before investing. The ETFs are not guaranteed, their values change frequently and past performance may not be repeated. Tax, investment and all other decisions should be made, as appropriate, only with guidance from a qualified professional.

© 2013 BlackRock Asset Management Canada Limited. All rights reserved. iSHARES® and BLACKROCK® are registered trademarks of BlackRock, Inc., or its subsidiaries in the United States and elsewhere. Used with permission. iSC-0702-0413

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