BlackRock Asset Management Canada Limited (iShares)

BlackRock Asset Management Canada Limited (iShares)

September 28, 2011 08:10 ET

iShares® ETFs Partners with Personal Finance Expert Bruce Sellery to Deliver New Online Investing Fundamentals Video Series

Offers Straightforward Lessons on Personal Finance and Answers Basic Questions About Investing

TORONTO, ONTARIO--(Marketwire - Sept. 28, 2011) - Investors in Canada can access a new online video resource to help them master the basics of building an investment portfolio thanks to iShares ETFs, Canada's leading family of Exchange Traded Funds (ETFs). BlackRock Asset Management Canada Limited (BlackRock Canada), an indirect, wholly-owned subsidiary of BlackRock, Inc. and the manager of the iShares ETFs, today announced that Bruce Sellery, the founder of Bruce Sellery Inc., a personal finance training company and the Moolala brand, and author of Moolala: why smart people do dumb things with their money (and what you can do about it), serves as host of the five videos that can be found exclusively at

"Markets are evolving, and with them, so is the innovation of investment options. This innovation is outpacing the awareness and education available to many investors today," said Mary Anne Wiley, Managing Director, Head of iShares Distribution, BlackRock Canada. "That's what this partnership is all about: empowering individuals to have the confidence to make decisions with their money, whether on their own or through the advice of financial professionals."

"The individual investor can't control if the market goes up or down, but they can control their own behaviour, and that counts for a lot. These videos are intended to help people learn the basics and empower them to get a handle on their money," said Bruce Sellery.

The series can be viewed at the iShares ETFs Canada website ( In total, there are five videos:

"The Priority Pyramid" – Figuring out what to focus on first

Handling your money can be overwhelming. But it doesn't have to be. The Priority Pyramid will help you figure out what to focus on first, based on your individual circumstances.

Solo or duet – Determining if you need a financial advisor

This video takes you through a series of questions assessing your financial situation, your needs and your interest so you can look at the benefits and the costs of each option (self-directed or advised).

Baking butter tarts – What dessert has to do with investing

Creating a basic investment portfolio can be a lot like making butter tarts: understand "what" ingredients you need, "how much" of each to use, and "how to" bring them all together.

Portfolio checkup – How to rebalance your investments

Like most things you value in life – your home, your car and your health – your portfolio needs regular maintenance. Understand the importance of rebalancing your investments.

Subway or taxi – Understanding active & passive investing

There are many approaches to investing. Understanding the difference between active and passive investing can help you determine if you want to use one or the other, or both in your portfolio.

"When Bruce talks, people hear him. His years as a financial journalist and as a well-respected financial planning expert have given Bruce the ability to translate complicated and often overwhelming terms into basic, attainable and achievable advice," said Mary Anne Wiley.

For more information about the iShares ETFs Investing Fundamentals video series, please visit All other inquiries: 1-866-iShares (1-866-474-2737) or email

About BlackRock

BlackRock is a leader in investment management, risk management and advisory services for institutional and retail clients worldwide. At June 30, 2011, BlackRock's AUM was $3.659 trillion. BlackRock offers products that span the risk spectrum to meet clients' needs, including active, enhanced and index strategies across markets and asset classes. Products are offered in a variety of structures including separate accounts, mutual funds, iShares® (exchange-traded funds), and other pooled investment vehicles. BlackRock also offers risk management, advisory and enterprise investment system services to a broad base of institutional investors through BlackRock Solutions®. Headquartered in New York City, as of June 30, 2011, the firm has approximately 9,700 employees in 26 countries and a major presence in key global markets, including North and South America, Europe, Asia, Australia and the Middle East and Africa. For additional information, please visit the Company's website at

About iShares ETFs

The iShares business is a global product leader in ETFs with over 460 funds globally across equities, fixed income and commodities, which trade on 19 exchanges worldwide. The iShares funds are bought and sold like common stocks on securities exchanges. The iShares funds are attractive to many individual and institutional investors and financial intermediaries because of their relative low cost, tax efficiency and trading flexibility. Investors can purchase and sell securities through any brokerage firm, financial advisor, or online broker, and hold the funds in any type of brokerage account. The iShares customer base consists of the institutional segment of pension plans and fund managers, as well as the retail segment of financial advisors and individual investors.

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