TORONTO, ONTARIO--(Marketwired - Dec. 6, 2013) - iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:ISD)(OTCQX:ISDSF), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America, is pleased to announce the delivery of its first Smart Player Development Kit ("SPDK") to the Quick Service Restaurant channel ("QSR").
The SPDK allows customers to become familiar with the operation, features and functions of iSIGN's Smart Player, by allowing customers to program feature functions; test the performance of digital screen content management; load and reload content as required; create mobile messaging and to synchronize mobile messages with messages displayed on digital screens. Its purpose is to aid customers in their testing and evaluation of iSIGN's Smart Player.
iSIGN's intent is to make the SPDK available to select customers in a variety of channels beginning in mid-December 2013.
"Our Smart Player is an all-weather media/mobile solutions that handles digital signage management for both inside and outside installations and is ideally suited for QSR outlets with drive through windows," said Mr. Alex Romanov, iSIGN's Chief Executive Officer. "In addition, to providing the ability to synchronize mobile messaging with digital signage messages, our Smart Player gathers, in real time, clean data which is information relating to shopper product and brand, offer preference as well as final purchases without gathering any information that could identify individual shoppers in any way."
"Our customers will benefit by having to purchase a single piece of hardware, whereas in the past they would have had to acquire two pieces of hardware," added Mr. Romanov. "Not only does this provide savings in terms of hardware costs, but it will help to reduce the time and cost invested in installing equipment, both of which will increase ROI for our clients."
"An additional benefit is that our Smart Player, by reason of its ability to interact with more mobile devices simultaneously than iSIGN's Smart Antenna, will gather greater quantities of clean data in a shorter period of time," stated Mr. Romanov. "Within the not too distant future, our Smart Player will completely revolutionize proximity location-based messaging, all while gathering clean data and delivering valuable business intelligence.
Production prototypes of the Smart Player are expected to be available beginning in March 2014.
About iSIGN Media
Since 2007, iSIGN has been developing multiplatform advertising and marketing solutions for brands to better attract, engage and retain customers through their mobile devices. The data and SaaS (software as a service) company collects and analyzes shopper preferences so that brands can deliver targeted messaging and personalized offers to consumers' mobile devices, in-location and in real-time. The company's interactive proximity-marketing technology is capable of gathering average price points, typical purchases, in-store dwell times and other shopper metrics to deliver business intelligence and insights into emerging consumer behaviors that can help brands make better business decisions and measure their marketing efforts. Utilizing Bluetooth™, mobile, Wi-Fi, and location-aware technologies to deliver relevant and timely messaging to any screen or mobile device, iSIGN delivers rich media, permission-based messages free to consumers that can drive immediate brand engagement, increased customer loyalty and deliver higher ROI on marketing dollars spent. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in about 1,400 locations. Partners include: IBM, Keyser Retail Solutions, Baylor University, Verizon Wireless, TELUS and AOpen America Inc., with solution distribution by GraphicMedia, Inc. and BlueStar Inc. www.isignmedia.com
This news release may include certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.
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