iSIGN Media Solutions Inc.

iSIGN Media Solutions Inc.

November 11, 2013 13:30 ET

iSIGN Announces an Installation of 100 Smart Antennas Into a New Convenience Store Chain Under iSIGN's Trusted Partner Analytics Pilot Programme

TORONTO, ONTARIO--(Marketwired - Nov. 11, 2013) - iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:ISD)(OTCQX:ISDSF), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America, is pleased to announce that it will be installing 100 Smart Antennas into an Ontario based convenience store chain of 200 locations this month.

This installation marks the first network installation under iSIGN's Trusted Partner Analytics Pilot Programme, in partnership with IBM/Cognos' data partner Newcomp Analytics.

This installation will allow the gathering of data from mobile interactions and the broadcast of message to mobile devices. Data gathered by our Smart Antennas will be integrated with Point-of-Sales ("POS") data, which will provide more valuable insights to advertisers, brands and advertising agencies.

The objective of the Trusted Partner Analytics Pilot Programme is to demonstrate and prove the increased value of data from the integration of mobile interaction data and POS data. Additional installations are being worked on involving a major American grocery retailer as well as a quick services restaurant chain with outlets in both American and Canadian markets.

"It is important to recognize that the mobile data being gathered and integrated with POS data is what we like to call, clean data," said Mr. Alex Romanov, iSIGN's Chief Executive Officer. "iSIGN and its partners respect the privacy of the individual and gathers no personal information from any individual that our equipment interacts with. Clean data is data that is completely anonymous in so far as capturing any information that identifies an individual - name, cell phone number, email address, etc. In this fashion, we ensure that the privacy of individuals is respected and ensured."

About iSIGN Media

Since 2007, iSIGN has been developing multiplatform advertising and marketing solutions for brands to better attract, engage and retain customers through their mobile devices. The data and SaaS (software as a service) company collects and analyzes shopper preferences so that brands can deliver targeted messaging and personalized offers to consumers' mobile devices, in-location and in real-time. The company's interactive proximity-marketing technology is capable of gathering average price points, typical purchases, in-store dwell times and other shopper metrics to deliver business intelligence and insights into emerging consumer behaviors that can help brands make better business decisions and measure their marketing efforts. Utilizing Bluetooth™, mobile, Wi-Fi, and location-aware technologies to deliver relevant and timely messaging to any screen or mobile device, iSIGN delivers rich media, permission-based messages free to consumers that can drive immediate brand engagement, increased customer loyalty and deliver higher ROI on marketing dollars spent. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in about 1,400 locations. Partners include: IBM, Keyser Retail Solutions, Baylor University, Verizon Wireless, TELUS and AOpen America Inc., with solution distribution by GraphicMedia, Inc. and BlueStar Inc.

Forward-Looking Statements

This news release may include certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

© 2012 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.

Neither the TSX Venture Exchange nor Its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility or accuracy of this release.

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