iSIGN Media Solutions Inc.
TSX VENTURE : ISD

iSIGN Media Solutions Inc.

November 10, 2011 14:34 ET

iSIGN Announces New Revenue Commitments

TORONTO, ONTARIO--(Marketwire - Nov. 10, 2011) - iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:ISD) is pleased to announce that it has received commitments from clients for a minimum of $2.2 million in revenue.

This revenue will begin to be recognized in iSIGN's second quarter financial statements ended October 2011. This new revenue is composed of digital signage advertising, software licensing and hardware sales and servicing. The Company's expectation is that this commitment will continue to grow as the year progresses.

"We are encouraged by these commitments," said Alex Romanov, iSIGN's Chief Executive Officer. "We are presently gathering consumer shopper data and metrics from the installation and roll-out of our software in the Couche-Tard/Mac's convenience store chain as well as the Calgary municipal buildings network. Brands and other retailers have started to make strong inquiries to us about advertising and licensing opportunities on our existing networks as well as on our potential network with SelectCore. Our belief is that the presentation of our consumer shopper data and metrics to ad agencies and brands will demonstrate the power that traditional digital signage enhanced by iSIGN's Interactive Messaging Solution ("IMS") software has, which will lead to strong recurring revenue for both this year and future years."

"Brands and retailers are taking strong notice of the benefits of proximity based interactive advertising to mobile and smart phone devices when the consumer is within a retail environment and in a mood to shop," added Mr. Romanov. "Additionally, brands and retailers are appreciative that our IMS software provides real-time feedback of consumers responses to their messages, which allows the retailer to adjust their messaging when and as they desire. Retailers are also realizing that iSIGN's IMS software will be a successful enabling technology combining mobile advertising to their loyalty programs at the point of sale."

iSIGN expects a minimum of 4 million registered loyalty member users from the Couche-Tard/Mac's deployment alone. Additionally, during the first week of November, iSIGN's IMS software data logged approximately 40,000 mobile devices from its installation and roll-out in Calgary's municipal buildings. These numbers will only increase as the Calgary roll-out continues.

These metrics show substantial success in positioning iSIGN as a leader in proximity and delivery based advertising social media. Brands will benefit from the metrics and loyalty programs as they leverage and utilize the consumer shopper data.

iSIGN also wishes to announce that it has issued 57,475 treasury shares in exchange for the remaining 0.77% of the issued and outstanding shares of Pinpoint Media Group ("Pinpoint"). These shares will be subject to a four-month hold period. With this final issue of shares on October 8, 2011, iSIGN has obtained 100% ownership of Pinpoint.

About iSIGN Media

iSIGN is a leading developer of location-based interactive proximity advertising solutions that deliver rich media, permission based messages, free of charge to cell phones using Bluetooth® connectivity, while providing Business Intelligence to the client. The Company's patent-pending advertising platform combines the precision of direct marketing and the tracking potential of the Web to deliver more cost effective and ROI-driven advertising than is possible via print, radio and television. A leader in proximity and delivery based advertising social media, iSIGN is now the largest owner/operator of in-store digital media in Canada. With a national footprint, iSIGN reaches an average of 1.5 million consumers a day through our convenience store network, using state of the art technology to push relevant content. iSIGN's network includes just over 5,600 digital faces in 1,400 plus convenience stores across Canada and additional digital faces in the City of Calgary's parks and recreation building. iSIGN is based in Richmond Hill, Ontario with R&D and customer support operations in Vancouver, BC. iSIGN is a business partner of AOpen America Inc., having an OEM agreement for the embedding of its IMS software in AOpen's digital media players and IBM, as their Solution Provider, POS All Models. iSIGN's software solutions are also distributed by BlueStar Inc. to their network of Value Added Resellers. iSIGN is publicly traded in Toronto (TSX.V) under the symbol "ISD".

Additional information about iSIGN Media can be found at www.isignmedia.com.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on October 9th, 2009 with the regulatory authorities. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

© 2011 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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