iSIGN Media Solutions Inc.

iSIGN Media Solutions Inc.

September 17, 2014 14:57 ET

iSIGN Media Announces a Second Point-of-Sale Data Agreement

TORONTO, ONTARIO--(Marketwired - Sept. 17, 2014) - iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:ISD)(OTCQX:ISDSF), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America, today announced that its master distributor for the Americas, Graphic Media, Inc. ("Graphic") and their sales arm, Engage Mobile Media Solutions ("Engage") have arranged for the delivery of point-of-sale data from a major Quick Service Restaurant ("QSR") chain located in the United States.

Installations of iSIGN's Smart Antennas within these outlets will enable the point-of-sale data to be integrated with data generated by the units' interaction with consumers. The mobile and point-of-sale data will be forwarded to iSIGN's data partners for evaluation. Once the data is evaluated, parsed and confirmed to be useful, the result will be data that is both preferential and predictive. It is expected that this data will be saleable to a variety of potential and existing customers, including researchers, marketers and analytic institutions, as well as advertisers, brands and retailers.

This data agreement is the first signed with a United States based client and the Company expects more agreements to follow.

Point-of-dale data is important to iSIGN as its integration with iSIGN mobile data will enable the Company to monetize its existing $500,000 data order. In addition, the integration of POS data with mobile data will significantly enrich iSIGN's existing data inventory to a range of $2.00 to $4.00 per insight from a current sales value of $0.20 per insight and will result in data that the Company believes would be of great interest to a much wider range of enterprises.

About iSIGN Media

Since 2007, iSIGN has been developing multiplatform advertising and marketing solutions for brands to better attract, engage and retain customers through their mobile devices. The data and SaaS (software as a service) company collects and analyzes shopper preferences so that brands can deliver targeted messaging and personalized offers to consumers' mobile devices, in-location and in real-time. The company's interactive proximity-marketing technology is capable of gathering average price points, typical purchases, in-store dwell times and other shopper metrics to deliver business intelligence and insights into emerging consumer behaviors that can help brands make better business decisions and measure their marketing efforts. Utilizing Bluetooth™ and Wi-Fi, and location-aware technologies to deliver relevant and timely messaging to any screen or mobile device, iSIGN delivers rich media, permission-based messages free to consumers that can drive immediate brand engagement, increased customer loyalty and deliver higher ROI on marketing dollars spent. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in about 1,400 locations. Partners include: IBM, Keyser Retail Solutions, Baylor University, Verizon Wireless, TELUS and AOpen America Inc., with solution distribution by GraphicMedia, Inc.

Forward-Looking Statements

This news release may include certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

© 2014 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.

Neither the TSX Venture Exchange nor Its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility or accuracy of this release.

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