iSIGN Media Solutions Inc.

iSIGN Media Solutions Inc.

April 02, 2012 08:50 ET

iSIGN Media Announces an Initiatives Update

TORONTO, ONTARIO--(Marketwire - April 2, 2012) - iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:ISD), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America, is pleased to announce an update on several of its initiatives.

iSIGN has released its financial statements for the third quarter of its fiscal year ending April 30, 2012. The Company is reporting revenue of approximately $219,000 and $341,000 for the three and nine months ended January 2012 respectively. This revenue was generated by advertising revenue on the Company's digital signage network and by hardware sales.

"Although we are still in the pre-revenue stage of our growth, we do see light at the end of the tunnel," said Alex Romanov, iSIGN's Chief Executive Officer. "We believe that we have made major strides forward over the past several months, including improvements made to the signage network in the Mac's/Couche-Tard chain; growth in our relationships with our two new advertising sales rep organizations; the closing of our private placement which provided funds for the building of our award winning Smart Antennas for new installations."

"The past number of months have been very hectic ones for us, in that we have made costly investments of both time and money in our digital signage network and with the installation of our Bluetooth antennas into the approximately 1,400 store network," added Mr. Romanov. "We are looking forward with great anticipation to the next number of months, when we expect to realize a return on our investment on the improvements that we have made in the network, as well as realizing strong revenue growth from our advertising sales reps."

"In addition, we will shortly be starting the installation of our Smart Antennas into 124 Circle K stores in the Maritimes as well as into selected stores in the Mac's/Couche-Tard chain in the rest of Canada", stated Mr. Romanov. "Our expectation is that the Mac's/Couche-Tard network will shortly become the benchmark for all other retailers."

"We are especially pleased that the Digital Screen Media Association announced on March 28 that our Smart Antenna was the winner of its prestigious DSA Industry Excellence Award for the Best Retail Deployment - Mobile," stated Mr. Romanov. "Receiving this recognition is an excellent endorsement of our product by both the judging panel, which consisted of senior executives of several major firms and the Association as well. It is very pleasing to note that this is our third major award in the past three years."

iSIGN is also pleased to announce that its Board of Directors has approved the Shareholder Rights Plan ("Plan"). The Plan is designed to encourage the fair treatment of shareholders, in the event that a take-over bid be made for the Company and will provide the Board and Company shareholders more time to consider unsolicited take-over bids of the Company. The Plan is intended to discourage coercive or unfair take-over bids and gives the Board time to pursue alternatives to maximize shareholder value, if appropriate, in the event of an unsolicited take-over bid.

The Plan has not been developed in response to, or in contemplation of, any specific proposal to acquire control of iSIGN. The Company will be forwarding the Plan to the TSX Venture Exchange for their approval and will present the plan to the Shareholders at the Company's next annual general meeting tentatively scheduled for October 2012.

Once final approval has been received from the TSX Venture Exchange, a complete copy of the Plan will be made available on SEDAR at

The Company would also like to announce the resignation of Michael Minor from its Board of Directors effective March 31, 2012. Mr. Minor has announced that due to the pressures of launching a new national company, he does not believe that he has the time to devote to the needs of iSIGN's Board. The Company has accepted his resignation and would like to thank Michael for his past years of service to iSIGN.

About iSIGN Media

iSIGN Media is a North American leader in multiplatform advertising solutions that utilize Bluetooth, Mobile, WiFi and Location-Aware technologies to deliver rich media, permission-based messages to engage consumers more deeply and cost-effectively. The resulting business intelligence and real time metrics, gathered through iSIGN's patent-pending advertising platform, deliver insights into emerging consumer behaviors that help advertisers measure their efforts and make better business decisions to increase ROI and customer loyalty. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in 1,400 locations. Partners include: AOpen America Inc. and IBM, with solution distribution by BlueStar Inc. iSIGN is publicly traded in Toronto (TSX.V) Additional information can be found at

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

© 2012 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility or accuracy of this release.

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