iSIGN Media Solutions Inc.

iSIGN Media Solutions Inc.

September 13, 2011 12:11 ET

iSIGN Media Announces Completion of the Key Condition to Finalize the Purchase of Pinpoint Media

TORONTO, ONTARIO--(Marketwire - Sept. 13, 2011) - iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:ISD) is pleased to announce that it has completed the key condition to purchase Pinpoint Media Group Inc. ("Pinpoint"), by the signing of a Letter of Intent ("LOI") with Mac's Convenience Stores Inc.. ("Mac's") and Pinpoint for a new 5 year Virtual Private Advertising Network Agreement ("VPAN").

iSIGN will be issuing 7.5 million iSIGN treasury shares in return for all of the issued and outstanding shares of Pinpoint upon receipt of the signed Purchase and Sale Agreement and TSX approval.

"We have signed an LOI with Mac's/ Alimentation Couche-Tard Inc. ("Couche-Tard") to replace the existing VPAN agreement with Pinpoint that sets out the economics of the new agreement," said Alex Romanov, iSIGN's Chief Executive Officer. "The new VPAN arrangement will be for a 5 year term with an option for an additional 5 years and sets out the revenue based royalty payments to Mac's/Couche-Tard. iSign has also agreed, subject to TSX – Venture Exchange approval, to issue warrants to Mac's/Couche-Tard for 3 million iSIGN shares at an exercise price of $0.50 for 5 years, and to give Mac's/Couche-Tard the option of converting either 100% or 50% of its cash royalty payments to 5% or 2 ½% of iSIGN's outstanding shares subject to TSX - Venture Exchange approval. As per the LOI, a full and complete VPAN and Maintenance and Service Agreement are to be signed within 60 days."

Through this acquisition of Pinpoint, iSIGN will obtain ownership of one of North America's largest digital signage networks, with approximately 5,600 digital display units located throughout the Couche-Tard chain of Mac's convenience stores across Canada and 300 digital display units located in the City of Calgary's municipal buildings.

The Company anticipates that ownership of Pinpoint's digital signage networks will enable us to more quickly deploy our software solution within both the Couche-Tard Mac's and City of Calgary locations, which will result in a faster realization of revenue and metrics from our Interactive Marketing Solution ("IMS") 3.1 software.

Once the installation of our software in the convenience store chain is complete, we will have the world's largest fully interactive digital signage network, reaching an average of 1.5 million consumers a day throughout our convenience store network alone. Through our ownership of this network, we expect that we will be able to better demonstrate ROI to brands and retailers by helping them increase sales within the Couche-Tard environment, while showing the advantages that our IMS patent-pending software and its various reporting features can bring to all retailers and brands.

This network will be used as a showcase to present to the advertising and retail communities, the power that traditional digital signage, integrated with and enhanced by our IMS 3.1 software solution has and how it can bring to advertising campaigns tremendous benefits that would be realized by other retailers and operators in a variety of vertical markets (ex: restaurants, fast food outlets, shopping malls, car dealerships, theaters, real estate offices, etc).

It is our belief that by converting Pinpoint's networks into interactive digital signage networks, we will be able to fully maximize their inherent revenue potential and user base, while retaining that revenue for the consolidated Company.

"We are excited about this acquisition and believe that it will satisfy advertisers' demand for real-time metrics, which will translate into increased revenues for the network," said Mr. Romanov. "In addition, we will immediately be accelerating our sales efforts with advertising agencies and brands to make them aware of the improved Pinpoint network in order to grow our revenue."

"We believe that this platform will become the model for all digital signage networks as well as for the mobile advertising industry," added Mr. Romanov.

About iSIGN Media

iSIGN is a leading developer of location-based interactive proximity advertising solutions that deliver rich media, permission based messages, free of charge to cell phones using Bluetooth® connectivity, while providing Business Intelligence to the client. The Company's patent-pending advertising platform combines the precision of direct marketing and the tracking potential of the Web to deliver more cost effective and ROI-driven advertising than is possible via print, radio and television. iSIGN is based in Richmond Hill, Ontario with R&D and customer support operations in Vancouver, BC. iSIGN is a business partner of AOpen America Inc., having an OEM agreement for the embedding of its IMS software in AOpen's digital media players and IBM, as their Solution Provider, POS All Models. iSIGN's software solutions are also distributed by BlueStar Inc. to their network of Value Added Resellers. iSIGN is publicly traded in Toronto (TSX.V) under the symbol "ISD". Additional information about iSIGN Media can be found at

About Pinpoint Media Group Inc.

Pinpoint is the largest owner/operator of in-store digital media in Canada. With a national footprint, Pinpoint reaches an average of 1.5 million consumers a day through our convenience store network, using state of the art technology to push relevant content. Our Point-of-Sales Integration allows us to trigger ads alongside the digital receipt on every transaction, delivering truly relevant content when it matters most. Pinpoint is present in 1,400 convenience stores across Canada, with just over 5,600 digital faces. Our high impact product and services have been shown in numerous case studies, whether point of sale, brand or otherwise, to build sales and brand equity. Constantly expanding and improving our networks, we have won the City of Calgary's parks and recreation contract to deploy and manage its digital solution. Having multiple channels allows us to get an accurate insight into what moves the industry and where it is going. Additional information about Pinpoint Media can be found at

About Couche-Tard

Alimentations Couche-Tard Inc. is the leader in the Canadian convenience store industry. In North America, Couche-Tard is the largest independent convenience store operator (whether integrated with a petroleum company or not) in terms of number of company-operated stores. Couche-Tard's network is comprised of 5,795 convenience stores, 4,128 of which include motor fuel dispensing, operated by 13 business units, including nine in the United States covering 43 states and the District of Columbia and four in Canada covering all ten provinces. More than 53,000 people are employed throughout Couche-Tard's retail convenience network and service centres. Additional information about Pinpoint Media can be found at

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on October 9th, 2009 with the regulatory authorities. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

© 2011 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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