iSIGN Media Solutions Inc.
TSX VENTURE : ISD

iSIGN Media Solutions Inc.

September 28, 2011 10:21 ET

iSIGN Media Signs Purchase and Sale Agreement with Pinpoint Media Group to Acquire One of North America's Largest Digital Signage Networks

TORONTO, ONTARIO--(Marketwire - Sept. 28, 2011) - iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:ISD) is pleased to announce that it has signed a purchase and sale agreement for the acquisition of Pinpoint Media Group Inc. ("Pinpoint") and is finalizing a new contract with Alimentation Couche-Tard Inc. ("Couche-Tard"), which will be completed within 45 days.

iSIGN will be issuing 7.5 million iSIGN treasury shares in return for all of the issued and outstanding shares of Pinpoint. 500,000 of which will be free trading and the remaining 7 million will be subject to a 4 month hold period.

Through this purchase, iSIGN will be able to increase advertising revenue by enhancing the network with its data gathering and measurement Interactive Marketing Solution ("IMS") 3.1 software across the entire 5,900 screen network. This will more than double the recently announced acquisition of a 2,500 digital signage network in a German supermarket chain by Deutsche Telekom.

"We are excited by this acquisition and by the additional revenue opportunities that it will generate for us in both ad network sales and software licensing," stated Alex Romanov, iSIGN's Chief Executive Officer. "Our new convenience store channel is in the fastest growing and profitable segment today, with frequent shoppers and opportunities to influence purchases and collect anonymous shopper data. Our network in the Mac's stores is one of the largest in North America and will be the first in the world to have signage content broadcast to mobile phones of all customers within and in proximity of each of the 1,400 stores."

Once the installation of our software in the convenience store chain is complete, we will have the world's largest fully interactive digital signage network, reaching an average of 1.5 million consumers a day throughout our convenience store network alone. We expect that ownership of the networks will allow us to better demonstrate ROI to brands and retailers by helping them increase sales within the Couche-Tard environment, while showing the advantages that our IMS patent-pending software and its various reporting features can bring to all retailers and brand advertisers.

"One of the benefits of having this network, is that we can use it as a showcase to present to the advertising and retail communities the power that traditional digital signage, integrated with and enhanced by our IMS 3.1 software solution has. In addition, we will be able to demonstrate the tremendous measurement and metric benefits that would be realized by other retailers brands and ad agencies," added Mr. Romanov.

It is our belief that by converting the existing networks into interactive digital signage networks, we will be able to fully maximize their inherent revenue potential and user base.

"With our IMS software, we will be able to satisfy advertisers' demand for real-time metrics, which will translate into increased sales for the network," said Mr. Romanov. "In addition, we will immediately be accelerating our sales efforts to advertising agencies and brands with our new advertising sales partners."

"We believe that this platform will become the model for all digital signage networks as well as for the mobile advertising industry," added Mr. Romanov.

iSIGN and its partners envision a huge broadcasting network that will be able to message more than 1.5 million shoppers as well as others in proximity to signage locations per day. This will be one of the largest single audiences in Canada which will favourably compare to, or surpass any cable and satellite system viewers giving advertisers a larger audience with measurement instantly.

About iSIGN Media

iSIGN is a leading developer of location-based interactive proximity advertising solutions that deliver rich media, permission based messages, free of charge to cell phones using Bluetooth® connectivity, while providing Business Intelligence to the client. The Company's patent-pending advertising platform combines the precision of direct marketing and the tracking potential of the Web to deliver more cost effective and ROI-driven advertising than is possible via print, radio and television. iSIGN is based in Richmond Hill, Ontario with R&D and customer support operations in Vancouver, BC. iSIGN is a business partner of AOpen America Inc., having an OEM agreement for the embedding of its IMS software in AOpen's digital media players and IBM, as their Solution Provider, POS All Models. iSIGN's software solutions are also distributed by BlueStar Inc. to their network of Value Added Resellers. iSIGN is publicly traded in Toronto (TSX.V) under the symbol "ISD". Additional information about iSIGN Media can be found at www.isignmedia.com.

About Pinpoint Media Group Inc.

Pinpoint is the largest owner/operator of in-store digital media in Canada. With a national footprint, Pinpoint reaches an average of 1.5 million consumers a day through our convenience store network, using state of the art technology to push relevant content. Our Point-of-Sales Integration allows us to trigger ads alongside the digital receipt on every transaction, delivering truly relevant content when it matters most. Pinpoint is present in 1,400 convenience stores across Canada, with just over 5,600 digital faces. Our high impact product and services have been shown in numerous case studies, whether point of sale, brand or otherwise, to build sales and brand equity. Constantly expanding and improving our networks, we have won the City of Calgary's parks and recreation contract to deploy and manage its digital solution. Having multiple channels allows us to get an accurate insight into what moves the industry and where it is going. Additional information about Pinpoint Media can be found at www.pinpointmediagroup.ca.

About Couche-Tard

Alimentations Couche-Tard Inc. is the leader in the Canadian convenience store industry. In North America, Couche-Tard is the largest independent convenience store operator (whether integrated with a petroleum company or not) in terms of number of company-operated stores. Couche-Tard's network is comprised of 5,795 convenience stores, 4,128 of which include motor fuel dispensing, operated by 13 business units, including nine in the United States covering 43 states and the District of Columbia and four in Canada covering all ten provinces. More than 53,000 people are employed throughout Couche-Tard's retail convenience network and service centres. Additional information about Pinpoint Media can be found at www.couche-tard.com.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on October 9th, 2009 with the regulatory authorities. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

© 2011 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.

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