TORONTO, ONTARIO--(Marketwired - Aug. 25, 2014) - iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:ISD) (OTCQX:ISDSF), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America, today updated Graphic Media, Inc's ("Graphic') previous announcement concerning the restructuring and expansion of the Nation Mobile Network ("NMN") and the planned acquisition of POS Canada Inc ("POS").
There has been no change in status for Graphic. They remain as iSIGN's exclusive distributor of our hardware and technology for the Americas. Graphic remains responsible for the expansion of the NMN into the existing convenience store/gas station channel, as well as into additional channels, including drug stores, grocery stores and other retailers. In addition, they are responsible for growth in non-NMN channels, such as quick service restaurants ("QSR"). The QSR channel is not considered a NMN channel as it is anticipated that they will not be wanting third party advertising for their networks.
Engage Mobile Media Solutions ("Engage") has been created by Graphic to act as the entity that will sell third party advertising to be displayed on the NMN. Engage is staffed with highly experienced advertising executives and data intelligence team. Engage is currently working on raising funding in the United States to expand the network.
The revenue projections as stated in Graphic's press release of August 20, 2014 relate to Engage's advertising revenues that are based upon a NMN footprint of 10,000 Smart Antennas/Players by the end of calendar 2015 and 25,000 units by the end of calendar 2016.
iSIGN's revenue will, as always, be realized from hardware sales of Smart Antennas and Smart Players; related recurring monthly fees and data sales.
Based on the expected size of the NMN, iSIGN's revenues from hardware sales alone are projected to be the range of $5 to $10 million dollars. Recurring monthly fees relating to unit sales and third party data sales will add significantly to these numbers.
Both iSIGN and POS continue to work through the documents required to finalize the acquisition and complete the terms of the Purchase Agreement. Both parties continue to be confident that the acquisition will be finalized within the near future and believe that the end result will be a strong company uniquely positioned to take advantage of their mutual and combined strengths to the advantage of both clients and shareholders.
About iSIGN Media
Since 2007, iSIGN has been developing multiplatform advertising and marketing solutions for brands to better attract, engage and retain customers through their mobile devices. The data and SaaS (software as a service) company collects and analyzes shopper preferences so that brands can deliver targeted messaging and personalized offers to consumers' mobile devices, in-location and in real-time. The company's interactive proximity-marketing technology is capable of gathering average price points, typical purchases, in-store dwell times and other shopper metrics to deliver business intelligence and insights into emerging consumer behaviors that can help brands make better business decisions and measure their marketing efforts. Utilizing Bluetooth™ and Wi-Fi, and location-aware technologies to deliver relevant and timely messaging to any screen or mobile device, iSIGN delivers rich media, permission-based messages free to consumers that can drive immediate brand engagement, increased customer loyalty and deliver higher ROI on marketing dollars spent. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in about 1,400 locations. Partners include: IBM, Keyser Retail Solutions, Baylor University, Verizon Wireless, TELUS and AOpen America Inc., with solution distribution by GraphicMedia, Inc. www.isignmedia.com
This news release may include certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.
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