iSIGN Media Solutions Inc.

iSIGN Media Solutions Inc.

October 23, 2013 09:29 ET

iSIGN and Newcomp Analytics Launch the 'iSIGN Trusted Partner Analytics Pilot Program' to Evaluate and Measure Data

TORONTO, ONTARIO--(Marketwired - Oct. 23, 2013) - iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:ISD)(OTCQX:ISDSF), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America, together with IBM/Cognos's data partner, Newcomp Analytics ("Newcomp"), have created a program for clients and partners called the iSIGN Trusted Partner Analytics Pilot Program.

The new program will extend to major retail chains, and will involve the installation of iSIGN's Smart Antennas throughout retailers' stores. Data gathered by iSIGN's Smart Antennas will be integrated with each retailer's existing point-of-sale ("POS") data.

The program is being launched to help partners and clients determine the correct data value formula, by categorizing the types of consumer insights they are collecting. Point-of-sale data is usually a smaller set, consisting of a consumer's basket size, the types of items purchased and the time of day purchases were made.

The resulting linked data is analysed, interpreted and evaluated by Newcomp. The gathered data will also be reviewed and potentially combined with data already supplied to Newcomp from other sources. iSIGN's university partners may also be involved throughout the program as required.

Considering that the ROI potential of Big Data is forecast to grow 600% in the next 3-5 years to $3.50 for every dollar invested from 50 cents per dollar spent today, a cost center, it is critical that retailers and marketers accurately assess data's dollar value at the correct level. iSIGN estimates that its initial Big Data pricing will be between 20 cents to as much as a $1.40 per insight. By adding loyalty program customer insights to this equation, data values could rise to as much as $3 or $4.

The companies, through GraphicMedia, Inc, iSIGN's exclusive distributor, have received approval from several American and Canadian retailers to conduct pilot programs: a major American grocery retailer; and a large retailer within the Canadian convenience store sector. Additional installations are also under discussion with a quick service restaurant chain with outlets in both American and Canadian markets.

The iSIGN Trusted Partner Analytics Pilot Program, marries data from mobile interactions with POS data. The industry-first program will provide insights on the value and pricing of integrated data coming from several footprints, as well as insights on consumer preferences and purchase behaviors.

iSIGN and Newcomp estimate that 300 locations to start will be taking part in the Trusted Partner Analytics Pilot Program, commencing and ending during iSIGN's fiscal quarter ended January 31, 2014.

About iSIGN Media

Since 2007, iSIGN has been developing multiplatform advertising and marketing solutions for brands to better attract, engage and retain customers through their mobile devices. The data and SaaS (software as a service) company collects and analyzes shopper preferences so that brands can deliver targeted messaging and personalized offers to consumers' mobile devices, in-location and in real-time. The company's interactive proximity-marketing technology is capable of gathering average price points, typical purchases, in-store dwell times and other shopper metrics to deliver business intelligence and insights into emerging consumer behaviors that can help brands make better business decisions and measure their marketing efforts. Utilizing Bluetooth™, mobile, Wi-Fi, and location-aware technologies to deliver relevant and timely messaging to any screen or mobile device, iSIGN delivers rich media, permission-based messages free to consumers that can drive immediate brand engagement, increased customer loyalty and deliver higher ROI on marketing dollars spent. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in about 1,400 locations. Partners include: IBM, Keyser Retail Solutions, Baylor University, Verizon Wireless, TELUS and AOpen America Inc., with solution distribution by GraphicMedia, Inc. and BlueStar Inc.

Forward-Looking Statements

This news release may include certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

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