TORONTO, ONTARIO--(Marketwired - Nov. 4, 2013) - iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:ISD) (OTCQX:ISDSF), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America, is pleased to announce that it has collaborated with Max Capital Group ("Max Capital") to license its Point-of-Sale ("POS") cashier solution that captures POS transactions in any installation and allows for the integration of POS data with data gathered by iSIGN's Smart Antennas and Smart Players from mobile devices in proximity.
This solution, called a Real Time Analytics Appliance ("RTA"), is a plug and play device that requires no integration into a client's information (IT) systems. It was designed by Max Capital in Canada and is built in the United States by AOpen America Inc., also an iSIGN partner. The RTA device enables Max Capital's web portal software solution entitled StoreIQ™ to read and interpret the data transmitted by the RTA and results in the capturing and processing of real time transactional insights while delivering marketing relationships between messaging and purchase (redemption).
The integration of the RTA, a product already installed and proven in the Canadian marketplace, with iSIGN's products - Smart Antenna, Smart Player and Bluetooth® antenna, allows for programmatic initiatives; advertising campaigns that utilize customers' purchases to trigger specific ads and provides 100% visibility into conversion rates. In addition, the integration of iSIGN's antennas with the RTA and StoreIQ™ can measure sales lift and evaluate advertising performances in real time while allowing for the re-targeting of an advertising campaign on the fly. Advertisers, brands and their agencies will now be able to create marketing campaigns that are highly targeted based upon transactional histories and trends.
By correlating mobile interactions with POS data, iSIGN gains a much wider amount of data that is richer and provides more valuable insights to advertisers, brands and advertising agencies as a result of its integration with POS data. This leading edge and exclusive data integration is the basis of iSIGN's Trusted Partner Analytics Pilot Program.
About iSIGN Media
Since 2007, iSIGN has been developing multiplatform advertising and marketing solutions for brands to better attract, engage and retain customers through their mobile devices. The data and SaaS (software as a service) company collects and analyzes shopper preferences so that brands can deliver targeted messaging and personalized offers to consumers' mobile devices, in-location and in real-time. The company's interactive proximity-marketing technology is capable of gathering average price points, typical purchases, in-store dwell times and other shopper metrics to deliver business intelligence and insights into emerging consumer behaviors that can help brands make better business decisions and measure their marketing efforts. Utilizing Bluetooth™, mobile, Wi-Fi, and location-aware technologies to deliver relevant and timely messaging to any screen or mobile device, iSIGN delivers rich media, permission-based messages free to consumers that can drive immediate brand engagement, increased customer loyalty and deliver higher ROI on marketing dollars spent. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in about 1,400 locations. Partners include: IBM, Keyser Retail Solutions, Baylor University, Verizon Wireless, TELUS and AOpen America Inc., with solution distribution by GraphicMedia, Inc. and BlueStar Inc. www.isignmedia.com
About Max Capital
At Max capital We strive to bring value to retailers, vendors and network operators by understanding ROI opportunities and then developing solutions around such opportunities. Big Data is a common phrase these days, yet very few people understand what it means, and even fewer people know what to do with it. At Max, we simplify the issue. We make data driven products that are constantly adapting and reassessing performance to make sure they stay relevant, and above all profitable. By bringing the POS transactional bundle to web, using our RTA appliance, we are able to give access to Business Intelligence and Shopper Marketing Analytics on the go, effectively extending the reach of complex and advanced data collection and sorting from the Web into the brick and mortar retail establishment. www.mx-capital.com
This news release may include certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.
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