SOURCE: SourceMedia

January 29, 2007 08:00 ET

ISO&Agent (Business Publication) and ISO&Agent Weekly (Email Newsletter) Apply for BPA Worldwide Membership

SHELTON, CT -- (MARKET WIRE) -- January 29, 2007 -- ISO&Agent and ISO&Agent Weekly have applied for membership in BPA Worldwide. The magazine and email newsletter are published by SourceMedia (Chicago, IL).

BPA Worldwide will track circulation for ISO&Agent based on business/distribution, demographics and geographic coverage. The BPA email audit will track ISO&Agent Weekly's traffic. ISO&Agent and ISO&Agent Weekly will have 12 months to complete the initial audits.

"ISO&Agent magazine and ISO&Agent Weekly e-newsletter's rapid growth along with SourceMedia's ongoing commitment to delivering high quality, best-of-breed products is reaffirmed by our decision to apply for membership with BPA," said Publisher Andy Rowe. "Our membership with BPA means that marketers can invest their ad dollars in ISO&Agent with confidence."

"We are pleased that ISO&Agent and ISO&Agent Weekly have applied for membership in BPA Worldwide," said BPA president and CEO Glenn Hansen. "We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent circulation audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication's effectiveness in serving its market."

About BPA Worldwide

A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprising media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 25 countries. Worldwide, BPA serves more than 2,500 media members and applicants -- including more than 2,000 B-to-B publications, more than 500 consumer magazines, plus newspapers, events, Web sites, email newsletters, databases, wireless and other advertiser-supported media. BPA's membership also includes more than 2,600 advertiser and agency members. Visit for the latest audit reports, membership information and publishing and advertising industry news.

About SourceMedia, Inc.

SourceMedia provides market information, including news, analysis, and insight to the financial services and related industries such as accounting and technology, through its publications, industry-standard data applications, seminars and conferences. Its flagship publications, including American Banker, National Mortgage News, and The Bond Buyer, have helped build SourceMedia's reputation as the pre-eminent information source in its respective markets.

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