BELLEVUE, WA--(Marketwire - January 30, 2013) -
iSpot.tv, the IMDB of TV commercials, is the leading destination for looking up and sharing TV ads. While less than two months old, the web site has already attracted over 500,000 unique visitors, with over 50% of traffic coming from mobile devices. iSpot, which has unique insights into second screen search activity around commercials, will make all ads from the Big Game airing February 3, 2013 available on its web site shortly after their live broadcast.
The company's 2013 Spot Bowl game will feature 32 of the top seeded ads from the Big Game. Utilizing a March Tournament style bracket, the spots will be pitted against one another to let fans select the best ones across head-to-head competition in 5 rounds of play. The final bracket will be released on Wednesday, February 6th and the person with the highest point total at the end of play will earn a cash prize of $2500. Registration for the game is available at www.ispot.tv/spot-bowl-2013.
"As a major online destination for finding and sharing TV commercials, we are letting consumers select their favorite ads via a fun and interactive game," said Sean Muller, CEO and Founder of iSpot.tv. "By pitting the commercials against one another in head-to-head competition, we are able to accurately measure how well the ads resonate with consumers on a relative basis, as opposed to the more traditional means that rely on social media chatter and ad critics."
Founded in January 2012, iSpot.tv is a TV advertising data and marketing company that monitors broadcast and cable networks to track commercials and provide valuable brand analytics. The site boasts over 16,000 nationally aired spots and adds more than 500 new spots weekly. The company has unique insights into consumer activity relating to TV commercials on the 2nd screen, including search, social and app activity. iSpot's engagement data and its correlation to specific airings of TV spots are valuable to marketers, media and creative agencies alike.
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