August 09, 2011 08:08 ET

istMobile Apps Downloads Will Reach 89 Billion by 2015

ROCKVILLE, MD--(Marketwire - Aug 9, 2011) - has announced the addition of the new report "Disruptive Mobile Applications and Services 2011-2015," to their collection of Mobile OS market reports. For more information, visit

The mobile apps space is exploding and user numbers are growing faster than anyone previously expected. You cannot afford to miss this rapidly expanding opportunity, and this is your essential guide to this fast-paced market, offering you full 5-year forecasts for mobile subscribers, smart phone shipments, apps users, apps downloads and apps revenues. As you read this report, you will clearly see the mobile apps market growing from 18.4 billion app downloads in 2011 to over 89 billion downloads in 2015, with annual revenues set to grow to over USD $60 Billion over the same period.

Mobile Network Operators (MNOs) are facing a variety of threats from disruptive mobile applications and services including the rapidly-growing demands of mobile video, social networking, mobile VoIP, bulk discount messaging services and new evolving mobile payments -- all of which are discussed in this report.

MNOs have turned to value-added services in order to counter their falling voice ARPUs (Average Revenue per User) by increasing data ARPUs. And with mobile applications and services currently taking the mobile industry by storm and creating new opportunities, strategists are witnessing a seismic shift towards a stronger mobile applications focus in this quest to increase revenue. Certainly MNOs can ill afford to ignore these apps and services. After all, this innovative and this new league of apps and services has attracted millions of users worldwide and has helped MNOs to gain subscribers' loyalty, and to also drive the next wave of subscriber acquisition.

But MNOs need to be mindful of the long term ramifications -- including that emerging disruptive applications and services ultimately threaten their key revenue generators: voice and SMS. Many of these new apps and services are placing considerable demands on network capacity, much of which is not consistent with generating increasing service revenues from subscribers.

For more information, visit

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