August 01, 2014 07:45 ET

iStore Transforms Retailing for the Digital Age

The first-ever international iStore unites fashion and technology

MONTREAL, QUEBEC--(Marketwired - Aug. 1, 2014) - Located in Montreal's Rockland Centre, the first-ever international iStore invites consumers to discover the latest, most fashionable digital lifestyle products in a chic, ultra-modern atmosphere. From photography to cooking, music to health and fitness, children's toys to connected home accessories, this stylish new retail destination is showcasing today's most cutting-edge digital trends. Welcome to the new iStore.

"Technology has gone far beyond being a simple tool," explains Joel Teitelbaum, CEO of iStore Inc. "It is a fashionable form of self-expression and individuality. With so many options available to consumers, our goal was to create a unique, interactive environment that highlights a dynamic and imaginative selection of the latest digital solutions and accessories. At iStore our goal is to entertain, educate and empower our customers to get more out of the mobile devices they own."

The 3,000 square foot store has been designed with the greatest attention to detail. Custom-made Corian counters showcase everything from colourful headphones and beautifully structured carrying cases, to tablets, fitness trackers, learning toys, and much more. Items are displayed on gleaming floating trays that invite customers to interact with each product. A circular sound booth beckons to customers who want to test out the boutique's wide range of wireless speakers. The booth cuts out all ambient noise, providing customers with a fun and incomparable listening experience.

"The digital world and all of its capabilities can sometimes feel overwhelming to customers," explains Mike Battat, president of iStore Inc. "Our aim is to simplify its complexity, so that our customers can truly maximize their enjoyment of the digital products they use. Our advanced, in-house training ensures that our staff can easily educate and address every question that a customer might have."

Along with an ever-expanding range of cutting-edge digital accessories from leading industry partner brands such as Apple, Beats, Bose, Jawbone and Fitbit, the iStore also features the latest iPhones and iPads on the TELUS network, its exclusive carrier partner.

On Tuesday, August 12th, 2014 iStore will host a private media meet & greet followed by the celebration of its official international launch. The new iStore is located on the 3rd level of the Rockland Centre, 2305 Rockland, Montreal, 514-507-4041,

Founded in 2010 by Joel Teitelbaum and Mike Battat, the iStore retail concept is dedicated to showcasing leading digital lifestyle products, brands and solutions in a modern and fashionable environment. iStore is currently established in a variety of channels including 15 smaller-format iStore boutiques in airports throughout North America including JFK, LAX and Toronto's Pearson Airport, and also through its online store. In 2013, iStore also partnered with Chapters Indigo; applying their expansive knowledge of the fashion and technology categories in the creation of Indigotech boutiques, which are now featured in 37 store locations across Canada. In 2014, iStore has now fully realized its vision for the future of digital lifestyle retail with its 3,000 square foot new concept iStore at Montreal's Rockland Centre.

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