SOURCE: IT Structures

IT Structures

October 06, 2009 08:05 ET

IT Structures Speeds Virtual Sales Engagements for Resellers

New Cloud-Based Service Helps Resellers Lower Sales Cycle Time by 80 Percent; Increases Productivity for Reps and SEs by 5x

PALO ALTO, CA--(Marketwire - October 6, 2009) - IT Structures is targeting the reseller community with its platform for sharing complex, fully functional IT environments in the cloud. The company has developed a cloud-based platform, much like WebEx and, that enables a solution provider or ISV selling software to immediately provide customer access to that software for demos. With IT Structures, resellers now have a viable alternative to traditional methods of conducting proof-of-concept (PoC) installations and the newfound ability to engage with partners and customers virtually, from anywhere in the world.

"Anyone reselling software from Cisco, VMware, SAP and others should be using our technology," said Zvi Guterman, CEO of IT Structures. "Countless sales opportunities are missed with traditional methods of delivering PoCs, whether it's due to travel, schedules or equipment that doesn't arrive on time. Similar to the and WebEx models, IT Structures is an essential tool for any serious reseller because it delivers the PoC instantly to customers."

Sales cycles have become longer and more expensive, while at the same time customers demand deeper evaluations and PoC projects. IT Structures lowers the cost of sale and increases the win rate for resellers by providing a scalable demo build environment where each new field demo can be instantly shared amongst the sales and channel teams. The technology drives down the cost of implementing and managing evaluations by making the solution instantly available to prospects, and delivers total insight into behaviors and sales teams' customer facing activities.

IT Structures appeals to resellers because the technology presents a viable way to streamline processes around demos and PoCs without having to install software or add on-premise infrastructure.

"We require technology that helps us spend less time getting to potential customers and more time with them," said Alan Silverman, Practice Leader, Atrion Networking Corporation. "IT Structures helps companies focus on maintaining the customer relationship, while offering products that cut down time spent on managing logistics. With IT Structures' platform, companies can sell more products while at the same time reducing capital expenses."

IT Structures' patent-pending approach goes beyond basic webinar or virtual lab offerings by letting customers instantly create production-grade replicas of their existing IT infrastructure, delivering environments on-demand via a cloud-based SaaS platform. The ability to replicate and share entire, complex and fully featured enterprise environments in the cloud has attracted customers like SAP, Cisco, VMware and Websense, who are using IT Structures to support their demo, PoC and training needs for direct and channel sales. Specific features for the reseller community include:

--  Fully-functional replication of production-grade, multi-tier systems
--  Additional isolated, independent copies of those environments, on-
--  Support for complex networking and access, via VPN / SSL / remote
--  A customizable "mini-site" surrounding each environment, featuring
    documentation, flash-based animation, layout diagrams, and more
--  Asynchronous Access where clients can log in to environments at their
    convenience, with less "hand holding"
--  An integrated management, tracking, and reporting system, to assign
    resources, roles and permissions, and monitor usage across all environments
--  Web-meeting, white-boarding, and VOIP capabilities for real-time

Useful Links

Enterprises and sales engineers can access a public demo of IT Structures 2.0 at:

For an "on-demand briefing" of the IT Structures 2.0 platform, please visit:

About IT Structures

IT Structures' SaaS platform is a quick and easy way to share copies of your complex IT environments, online. So you can collaborate with customers, partners, and colleagues -- for Demos, Proofs-of-Concept, Training, or other enterprise applications -- without wasting time copying gigabytes of software or shipping machines and people. Going beyond basic webinar or "virtual lab" offerings, IT Structures' solutions enable users extended interaction in dedicated "hands on" production-grade replicas of their existing IT, delivered as cloud-based SaaS -- while centrally monitoring and managing it all. VMware, Cisco, SAP and others have adopted IT Structures as their vendor of choice to extend access to their virtual infrastructure from the Enterprise to the Cloud. Backed by Gemini and Sequoia Capital, IT Structures is a privately held company based in Menlo Park, with globally accessible sales offices and SaaS platform. For more details visit or call 1-888-609-4440.

Contact Information

  • Contact:
    Julie Tangen
    Kulesa Faul for IT Structures
    Email Contact