October 27, 2009 08:15 ET

IT Structures 'Try I.T. Now' Button Connects Software Vendors With Customers

Company Makes Trying Software Easy; Brings Immediate Business Benefits to Software Companies

PALO ALTO, CA--(Marketwire - October 27, 2009) - What if trying Enterprise IT was as easy as sampling music from iTunes? IT Structures has made this idea a reality by creating a platform that lets companies share complex, fully functional IT environments in the cloud. With its new, real-time 'Try I.T. Now' button, IT Structures is giving software vendors another way to easily connect their sales teams with partners and customers from anywhere in the world.

The rising popularity of on demand and SaaS software applications has led to an increase in cloud-based business tools that shorten and streamline processes while improving the customer experience. With budgets trimmed, there is increased pressure to provide sales prospects with a 'true' user experience without ever leaving the office.

"When we say 'try it now' we mean that literally," said Zvi Guterman, CEO of IT Structures. "We're living in a 'try & buy' world and the value of the 'Try I.T. Now' button is that it allows any software or appliance vendor to let their sales teams, prospective customers or partners take the product for an instant test drive, in a monitored and controlled way. Companies can post the button on their website to indicate that interested parties can plug right in and play with the product in seconds, without having to install or download anything."

IT Structures also offers large organizations the option to customize the button to reflect their corporate branding. For example, VMware is taking advantage of this white label option for their Virtual Applicance Marketplace.

The company's patent-pending approach goes beyond basic webinar or virtual lab offerings by letting customers instantly create production-grade replicas of their existing IT, delivering them on demand via a cloud-based SaaS platform. The ability to replicate and share entire, complex and fully-featured enterprise environments in the cloud has attracted customers like SAP, Cisco, VMware and Websense, who are using IT Structures to support their demo, proofs-of-concept (PoC), and training needs for direct and channel sales.

For more information about IT Structures, please visit us online at www.itstructures.com

About IT Structures

IT Structures' SaaS platform is a quick and easy way to share copies of your complex IT environments, online. So you can collaborate with customers, partners, and colleagues -- for Demos, Proofs-of-Concept, Training, or other enterprise applications -- without wasting time copying gigabytes of software or shipping machines and people. Going beyond basic webinar or "virtual lab" offerings, IT Structures' solutions enable users extended interaction in dedicated "hands on" production-grade replicas of their existing IT, delivered as cloud-based SaaS -- while centrally monitoring and managing it all. VMware, Cisco, SAP and others have adopted IT Structures as their vendor of choice to extend access to their virtual infrastructure from the Enterprise to the Cloud. Backed by Gemini and Sequoia Capital, IT Structures is a privately held company based in Menlo Park, with globally accessible sales offices and SaaS platform. For more details visit www.ITStructures.com/learnmore or call 1-888-609-4440.