MADD Canada

MADD Canada

March 15, 2011 16:30 ET

It Takes More Than the Luck of the Irish to Get Home Safely on St. Patrick's Day: MADD Canada

OAKVILLE, ONTARIO--(Marketwire - March 15, 2011) - Not even the Luck of the Irish can protect you against the consequences of impaired driving. That is why MADD Canada and Allstate Insurance Company of Canada are urging St. Patrick's Day partiers to plan ahead for a sober ride home.

"As the Irish and the Irish-at-heart celebrate St. Patrick's Day, it is our sincere wish that everyone caps the festivities off with a safe and sober ride home," said MADD Canada's National President Denise Dubyk. "No one ever thinks an impaired driving crash will happen to them, but it does happen to thousands of Canadians every year."

Between 1,350 and 1,600 people are killed and more than 68,500 are injured in impaired driving crashes in Canada annually.

"Every impaired driving crash, death and injury is preventable," said Allstate Canada's President and Chief Executive Officer Chris Kiah. "We can all help make our roads and communities safer by calling the police if we see a driver we suspect is impaired."

MADD Canada and Allstate Canada want to remind party-goers and drivers alike of the important role they can play in helping police take impaired drivers off the roads through Campaign 911. This national campaign encourages motorists to take the following steps if they see an impaired driver: 

1. Call 911
2. State your location
3. Provide a description of the vehicle
  a) Licence plate number of the vehicle
  b) Colour of the vehicle
  c) Make and Model of the vehicle
4. Inform the authorities of the direction the vehicle is travelling
5. Provide a description of the driver

Campaign 911 materials on www.madd.ca also provide safety reminders, and information on possible signs a driver you're sharing the road with is impaired.

"If you're going to be drinking this St. Patrick's Day, plan ahead. Call a cab, arrange for a designated driver or take public transit," said Ms. Dubyk. "Getting behind the wheel impaired simply isn't worth the risk to yourself, to your passengers or to those sharing the road with you."

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.

About Allstate Insurance Company of Canada

Allstate Insurance Company of Canada is one of Canada's leading producers and distributors of home and auto insurance products. "The Good Hands Network®" enables consumers to contact Allstate Canada through one of 93 community-based Agencies, directly online at www.allstate.ca and through the Customer Contact Centre at 1-800-Allstate. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), Crime Stoppers, United Way and Junior Achievement. In 2010, Allstate Canada, in partnership with the National Hockey League Players' Association (NHLPA), created the Allstate All-Canadians program, a mentorship program designed to guide the next generation of Canada's hockey youthLearn more at www.allstate.all-canadians.com.

Contact Information

  • MADD Canada
    Denise Dubyk
    National President
    403-970-8733