Italian Trade Commission

Little Room

January 13, 2014 11:23 ET

Italian Trade Commission Appoints Little Room to Create a Multi-Platform Mobile App to Promote Italian Wines

TORONTO, ONTARIO--(Marketwired - Jan. 13, 2014) - The Italian Trade Commission has appointed digital agency, Little Room to lead its digital strategy and execution. The Toronto based agency will craft initiatives promoting Italian wines in the Canadian marketplace.

"The whole agency is ecstatic to be partnered with such a storied brand and help shape the digital future of the Italian wine industry," raves Joey Caturay, Partner at Little Room. Caturay continues, "We are thrilled to bring our digital and technology expertise to the forefront of an industry that we are so passionate about. Love and knowledge of Italian wine varietals and industry trends is innate to our team, so it was a natural pairing to help build the brand in Canada."

Ascal Bova, Trade Commissioner enthuses, "We were seeking the right strategic partner with a robust blend of expertise in strategy, creativity, technology and of course, an authentic love of Italian wine. Little Room immediately proved to have a perfect palate for the business and an extraordinary depth of knowledge, appreciation and passion for Italian wines."

Little Room is already developing a ground-breaking wine app for the global market that offers the ultimate guide to Italian wines. The app will provide instant expert advice when you need it most: your own personal sommelier of Italian wines.

The partnership with Little Room helps bring to life the initiatives that the Italian Trade Commission is pursuing by giving Canadians an opportunity to explore, learn and educate themselves with Italian wineries, agents and the wines of Italy. Cin! Cin!

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